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Mazda recalls 2019-2020 Mazda3 for errant activation of emergency braking system

The newly redesigned Mazda3 has been subject to numerous recalls since it went on sale for the 2019 model year. Today brings news of another such occurrence, as Mazda recalls 35,390 2019-2020 Mazda3s (sedans and hatchbacks). This recall is related to the automatic emergency braking system equipped to certain models. According to Mazda, affected vehicles may “unexpectedly stop while driving due to inadvertent activation of the Smart Braking System automatic emergency braking system.” The programming of the systemÂ’s software could cause the Mazda3 to “falsely detect an obstacle in front of the vehicle while driving.” In response to that detection, the software may automatically apply the brakes despite no collision being imminent. We donÂ’t have to explain how dangerous that could end up being for the driver and those around them. Your car slamming on the brakes for no reason could easily be the cause of an accident. As of now, Mazda says no injuries or deaths have been reported as a result of the defect. In case you havenÂ’t experienced the system in your Mazda3 yet, there is something to look out for. Mazda says a warning alarm will sound and a warning message will appear in the instrument cluster and head-up display when the car is about to perform an emergency stop. Mazda said that itÂ’s reported the defect to the NHTSA, but it hasnÂ’t been posted on the website yet. The fix is easy for some, but more difficult for others. Vehicles with early build dates will need the whole instrument cluster replaced or reprogrammed, as these cars have a different procedure for "temporary manual deactivation of the Smart Braking System." These early build cars will also receive a new owner's manual to reflect the revised procedure of temporary manual deactivation of the system. Later cars will only need the Smart Braking System software reprogrammed with an improved version. Mailings to owners for notification purposes should be completed on or before February 17 next year.

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.