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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2014 Mazda6: June 2013

The 2014 Mazda6 is our most recent addition to the Autoblog long-term fleet, and we spent the month of June getting to know our Soul Red tester, generally enjoying the honeymoon phase of this twelve-month relationship. During June, the Mazda6 spent the majority of its time with director of photography Drew Phillips, who in addition to putting together this pretty gallery of our rakish long-term car, had a lot to say about it as a daily driver.
You see, not too long before Mazda delivered our long-term 6, Drew bought a 2014 CX-5 crossover to support his growing family. The CX-5 was the first vehicle to use Mazda's full suite of Skyactiv technologies, and we've generally enjoyed the good-to-drive CUV. A lot of that CX-5 goodness lies beneath the more shapely lines of this sleek Mazda6 sedan, so it's only fitting that Drew had a lot of comparisons between Mazda's two housemates during his month behind the wheel.

2019 Mazda CX-9 improves its IIHS rating to Top Safety Pick +

The 2019 Mazda CX-9 three-row crossover has managed to improve its overall safety rating from the Insurance Institute for Highway Safety from an already respectable Top Safety Pick to the higher Top Safety Pick +. The area it needed to improve was in the headlight department, and now the crossover features a set of headlights that gets the highest "Good" rating, a prerequisite for the Top Safety Pick + award. The headlight improvement does have caveats. The top-rated headlights are only available on Signature and Grand Touring trims built after June 2019. Headlights on other trims and older models range from "Poor" to "Acceptable." All versions of the CX-9 have top scores in crash tests, though. Mazda's optional forward collision prevention system also earns full marks, stopping the crossover before hitting a car at speeds up to 25 mph. Child seat LATCH anchor access is rated as "Acceptable." Four other similarly sized and priced crossovers earn the Top Safety Pick + designation: the Hyundai Palisade, Hyundai Santa Fe, Subaru Ascent and Kia Telluride. And of those, only the Pallisade, Ascent and Telluride offer three rows of seating.