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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2019 Mazda CX-5 Review and Buying Guide | The driver's choice

The 2019 Mazda CX-5 stands out in an ever-expanding field of similarly sized compact crossovers. There are several good options for shoppers looking to replace the traditional family sedan with something that sits up a little higher and offers some added utility via a reasonably sized open cargo area instead of a closed-off trunk. But if you really enjoy spending time behind the wheel, there isn’t a small crossover that can match the Mazda CX-5Â’s blend of excellent driving dynamics, practicality and affordability. For that reason, weÂ’d suggest that everyone shopping in this segment should take the CX-5 for a test drive. WhatÂ’s new for 2019? The CX-5 gets its first significant update since being completely redesigned for 2017. There are two new engine choices. A 2.5-liter turbocharged four-cylinder is the more powerful option the CX-5 has always needed, while the new 2.2-liter diesel engine is the answer for those who want better fuel economy. Every CX-5 benefits from a retuned suspension setup and MazdaÂ’s G-vectoring Control Plus system, which are intended to improve the 2019 CX-5Â’s handling. A revised infotainment system loses its touchscreen capability but now offers Apple CarPlay and Android Auto capability (it is not, however, the all-new and greatly improved system found in the Mazda3). Also new for 2019 is a top-spec Signature trim level that adds a layer of wood and chrome trim to the interior to go along with attractive brown leather upholstery and a 360-degree camera monitor. A set of 19-inch Dark Silver aluminum wheels and unique badging round out the noteworthy Signature upgrades. WhatÂ’s the CX-5's interior and technology like? The CX-5 boasts a handsome, upscale design with materials to match. The cabin conveys the more premium vibe that Mazda is increasingly shooting for – it also makes a more emotional connection than the typical cardboard box on wheels. Its top two trim levels, Grand Touring Reserve and Signature, boast seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim – especially the air vents that seem to jut out from within the dash.

Mazda bringing electric car to the Tokyo Motor Show

In June this year, Mazda CEO Akira Marumoto told Automotive News Europe that "the first Mazda battery-electric vehicle will hit the market next year." Earlier this month, Mazda invited journalists to Oslo, Norway, to learn more about the automaker's EV plans and drive a prototype of the e-TPV powertrain, the letter designation standing for electric-Technology Prove-out Vehicle. Mazda had dressed the e-TPV production-intent powertrain under bodywork from the carmaker's new CX-30 compact crossover. Automotive News reports that Mazda will unveil its actual EV at the Tokyo Motor Show next month, which a Mazda spokesperson confirmed.     Mazda developed the powertrain in-house, engineered for buyers in dense urban environments. A 35.5-kWh lithium-ion battery powers a single electric motor wiith 141 horsepower and 195 pound-feet of torque. Range is said to be 200 kilometers (124 miles) on the city cycle, but that's likely on the Japanese or WLTP cycle that returns larger numbers than the U.S. EPA. The mechanical figures lie between the 28-kWh battery of the Hyundai Ioniq Electric and the 40-kWh battery of the standard Nissan Leaf. The EPA rates the less-powerful Ioniq for 124 miles of range, while the more powerful Leaf can go 150 miles. AN writes that Mazda's initial planned markets include Japan, China, and Europe where 124 miles is plenty for day trips. A version serving markets known for urban sprawl would employ a rotary engine range extender, a tech tidbit Mazda's spoken about regularly over the past year.   Iain Curry of Australian outlet Chasing Cars had good things to say about the e-TPV prototype he drove. Curry said the experimental car didn't offer strong regen braking and piped a mild four-cylinder soundtrack into the cabin to give drivers a connection to the ICE experience they're familiar with, but there's no word on whether the production vehicle will be set up the same way. Curry praised the handling, saying the e-TPV felt similar to a Mazda3 on the go and around corners. We'll get more concrete info next month in Japan. The show car in Tokyo will be a "brand-new model" on a new EV-specific platform, and don't be surprised by a compact crossover shape since the carmaker CEO said, "Our global crossover mix is currently about 60 percent."