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2019 Mazda6 Skyactiv-D diesel caught in spy photos

We get it – we're a little sick of getting a few years of assurances that Mazda's much-anticipated diesel engine is just around the corner. First, it was going to go in the 2014 Mazda6, then it was delayed. More recently, Mazda told us it'd first land in the CX-5 – and in fact, there's a part of the Mazda USA website devoted to the diesel crossover, which makes it seem more legitimate than previous pronouncements. But the fact of the matter is, there's some unforeseen hiccup in the government approval process for this engine, likely centered around emissions standards, and it seems to be dragging on. But this Mazda6 was spotted at an EPA facility in Michigan, which gives us some hope that perhaps the company is rounding the final base on the approval process. It looks very much like an American-spec Mazda6 to our eyes ... except for the strange, possibly temporary exhaust outlets, which might be required for EPA testing. The rear looks like a current-look car, rather than the revised 2018 styling that will get the 2.5-liter turbocharged gas engine. Since the Mazda6 was originally supposed to get the Skyactiv-D engine, we can only assume that if it's at an EPA facility, Mazda is hoping to bring it to market here – likely sometime after the CX-5 goes on sale. If Mazda can get approval, it'll be another point of differentiation between the Mazda6 and its competitors – there's no currently-approved diesel sedan that's a direct match. The smaller Cruze and larger, more expensive offerings from BMW and Jaguar are about it. The fuel economy guide (PDF) produced by the EPA back in late 2017 lists both the CX-5 and the Mazda6 as having diesel engines, but neither are rated, and as we know at this point, neither are on sale or have an official timeline for doing so. We can assume anything with an application in progress made it on the list, whether approval would be granted or not. It seems unlikely at this point that Mazda would abandon the Skyactiv-D in America. It's a solid part of their strategy, although a product roadmap released a few months ago shows that Mazda expects diesel sales globally to taper off after 2020, to be supplanted by plug-in gas hybrid, EV, and fuel cell vehicles. But between now and about 2030, pure diesel cars are expected to be a small but significant portion of Mazda's product mix. We hope this means we'll see the CX-5 emerge from the approval process and hit dealer lots soon, to be followed by the 6.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2016 Mazda2 gets EPA-rated 43 mpg highway

To paraphrase the famous quote from astronaut Neil Armstrong, that's one small step for man and one giant leap for the Mazda2. The Environmental Protection Agency (EPA) has weighed in on the new Mazda2 version, and says it gets a fuel-economy rating of 33 miles per gallon city and 43 mpg highway with a six-speed automatic transmission. Stick-shift gas-mileage figures are 31 city and 42 highway, which are still substantially better than the 29/35 rating from the most recent iteration of the model. That's about a 15-percent jump in fuel economy, people. More importantly, the Mazda2 beats out competitors such as the Hyundai Accent, Kia Rio Eco and even the Honda Fit in terms of fuel efficiency, which is pretty good company. The Mazda2 boasts a 1.5-liter four-cylinder engine. But it is the upgrade to six-speed transmissions in both manual and automatic versions that seem to be making the biggest difference in the ratings. Mazda started unveiling details about the next-generation Mazda2 last year, and last fall began production of the model at Mazda's new factory in Salamanca, Mexico. At that time, the Japanese automaker had already sold more than 2.4 million Mazda2 vehicles since the model's introduction in 1996. Related Video: