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Why is it called Mazda CX-30? Plus other questions answered

GENEVA — Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name. Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan. Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc. Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch. To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona. In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

2018 Mazda6 refresh takes the car further upmarket

The 2018 Mazda6 is, on the surface, a very mild refresh. The front grille has been given more depth, and the fascia is generally cleaned up a bit, putting the design inline with the new CX-5 and future Mazda products. The interior has been given the same treatment: cleaned up and modernized. But throughout the car, some important updates under the skin make the 6 a more compelling product, and one that continues the company's push upmarket. The biggest change has already been partly revealed, and that's the addition of Mazda's turbocharged 2.5-liter four-cylinder. It's the same engine found in the CX-9, and Mazda has now revealed it will make the same 250 horsepower and 310 pound-feet of torque with premium fuel. The engine will also happily accept 87-octane, in which case the engine will make 227 horsepower. Though the addition of this engine is welcome, we're a bit disappointed to learn that it will only be available with a six-speed automatic transmission. If we're lucky, we might see Mazda add a manual option, since when Mazda launched the current Mazda3, the larger 2.5-liter engine was initially only available with an automatic. But try not to get your hopes up too high, either. The good news is that Mazda will continue to offer a manual transmission as well as an automatic with the base, naturally aspirated 2.5-liter four-cylinder. This engine will now feature cylinder deactivation, as will the 2018 Mazda CX-5. This system will shut off the cylinders on each end at cruising speed to improve fuel economy. Official fuel economy ratings for both engines have yet to be released. Aside from the powertrain, Mazda says it has made a few other mechanical improvements. The suspension has been retuned, and the steering rack rigidly mounted to the chassis to improve handling. Thicker sheet metal for the rear wheel wells, thicker trailing arms, and a bevy of braces have also been added in order to reduce noise for a more refined driving experience. The interior has also been updated for more refinement, particularly on the new Signature trim model. The sleeker interior design on all Mazda6s is joined by redesigned seats Mazda says are more comfortable. Those seats are now available with optional ventilation. A windshield-projected heads-up display, adaptive cruise control that can bring the car to a stop and resume accelerating, as well as an instrument panel with a configurable 7-inch screen are other options.