2017 Mazda Cx-9 Touring on 2040-cars

Auto blog

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Takata airbag recall spreads to China with 42k Mazda sedans

The scope of the problem with the faulty airbag inflators from Takata continues to broaden and is now reaching China, as well. Mazda is recalling 42,732 Mazda6 units there, produced by its local joint venture partner China FAW Car Company, to replace the front passenger airbags. It comes as part of Mazda's recall of nearly 160,000 vehicles worldwide, including about 34,600 in the US, according to Reuters.
This is the same problem that caused seven automakers in the US to recall an estimated 2.1 million vehicles in late June. The airbag inflators can potentially explode instead of deploying the airbag, which hampers the bag's inflation. In some cases occupants are also hit by the metal shrapnel, which can cause further injuries. In the US, Mazda is repairing the 2003-2007 Mazda6 (pictured above), 2006-2007 Mazdaspeed6, 2004 MPV and 2004-2008 RX-8 originally sold in or currently registered in Florida, Puerto Rico, and Hawaii.
This is hardly the first instance of this issue. Since 2001, there have been 20 recalls tied to the exploding airbags supplied by Takata. The problem is possibly linked to the propellant in the inflators, but there's no conclusive evidence of that yet. Most of the automakers in the US limited the most recent recalls only to a few humid states because moisture potentially exacerbated the problem.

2019 Mazda3 gets only two engines in U.S.; here are details on suspension, AWD

We learned a lot about the 2019 Mazda3 hatchback and sedan when it made its debut at the L.A. Auto Show. It will still have a manual transmission, it will offer all-wheel drive for the first time, and it's a stunner inside and out. But we still had questions about some of the details, so we spoke with folks from Mazda, including a couple of engineers for details on engines, suspension and drivetrains. First off, of the five engines announced for the Mazda3, just two of them are slated for the United States. At launch, the Mazda3 will be offered only with a naturally aspirated 2.5-liter four-cylinder. It's mechanically pretty much the same as what you'll find in the Mazda CX-5 and Mazda6. It even features cylinder deactivation. The only real difference between this engine, its predecessor, and the one in other Mazdas is some minor engine tuning tweaks. Power is almost the same with 186 horsepower and 186 pound-feet of torque, gains of 2 horsepower and 1 pound-foot. Fuel economy is rated at 27 mpg in the city, 36 on the highway, and 30 overall for front-wheel-drive models. We would expect the all-wheel-drive model to have slightly worse fuel economy simply due to extra weight and having to power two extra wheels. The Skyactiv-X engine will become available later in 2019. It will be rolled out in Europe first, with America coming after. When it does come here, it will be offered in states with stricter emissions regulations before coming to other states. While we're on the topic of engines, we also probed a bit about the possibility of the turbocharged 2.5-liter engine coming to the Mazda3. We did get the typical response of not being able to comment on future product. However, they did confirm that the turbocharged engine does in fact fit in the new Mazda3, since it and the naturally aspirated engine are very similar, and the naturally aspirated engine still uses an enormous header, meaning turbo plumbing wouldn't be an issue. Everyone we spoke with at Mazda did emphasize that they are listening closely to buyers, which is what led to the turbo engine being offered on the Mazda6 and CX-5, as well as the introduction of all-wheel-drive to the Mazda3. So, if you, like us, want to see the turbo engine added to the Mazda3, let the company know. They might just do it. Now as for drivetrains, the company is still deciding which trims and which combinations of engines will be offered.