2014 Mazda Cx-9 Sport on 2040-cars

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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

2016 Mazda CX-9 caught on video

We already know from earlier spy shots that the second-generation Mazda CX-9 is advancing in development, but here's an opportunity to actually see the crossover on the road. The video shows the CX-9's rear, but wait 50 seconds for a good look at it in profile and from the front. The CX-9 is no longer wearing the same camouflage from the last spy photos, but this time it has more cladding to hide the lines. Even with the obfuscation, you can still get a sense of the general shape. The CUV largely looks like a stretched version of the CX-5, which is a great place to start. Rumors suggest the new CX-9 will debut in November at the 2015 Los Angeles Auto Show and to launch in 2016 for the 2017 model year. Power is tipped to come from a turbocharged, 2.5-liter Skyactiv four-cylinder, and all-wheel drive is expected to be available. Related Video:

2019 Mazda MX-5 Miata 30th Anniversary Edition goes bold

For a car with a mischievous grin and penchant for fun, the MX-5 Miata's color palette is on the drab side, but thankfully the 30th Anniversary Edition gets a vivid hue called Racing Orange. Mazda says it "evokes the breaking dawn of an exciting new day," and that it's partly inspired by the bright yellow of the Miata Club Racer concept from 1989. That's all well and good, but it looks to us more like the orange from the 1991 Le Mans-winning Mazda 787B race car. Whatever the reason, we dig the color. It will be important that the new owners like it, too, because the color is everywhere. It's on the brake calipers, door sills, air vents, stitching and piping. Everything else is a black or charcoal color, including the gorgeous Rays forged aluminum wheels, exclusive to this model, and the Alcantara trim on the dash, doors and seats. All versions of the special Miata come with Recaro seats, Brembo brakes, Bose sound system and Apple CarPlay and Android Auto. The manual models add a limited-slip differential, Bilstein shocks and a front shock tower brace. Mazda isn't making many of these special Miatas, with just 3,000 of the soft top and RF combined for the world. The U.S. will get only 500. Customers can order one now at a special configuration website, and they had better bring plenty of cash. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. Related Video: