2014 Mazda Cx-9 Grand Touring on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2020 Mazda CX-3 adds active safety features plus Apple CarPlay, Android Auto

The CX-3, Mazda's smallest crossover offering, shrinks its showroom footprint for 2020, as the brand makes room for the newly introduced CX-30 just above it in the lineup. The 2020 CX-3 is cut back from three trim levels to just one, although that single offering is bolstered with additional standard equipment including Apple CarPlay and Android Auto, which come to the CX-3 for the first time. Even more significantly, Mazda is adding as standard a batch of active-safety features that includes forward collision warning with automatic emergency braking and pedestrian detection, lane departure warning, adaptive cruise control with stop-and-go, and automatic high beams—formerly an option package costing $1,100. Blind-spot monitoring and rear cross-traffic alert were already standard and continue. The 2020 CX-3 also gains automatic climate control, a head-up display, rain-sensing wipers and LED exterior lighting. For all that, the 2020 CX-3's prices rise just $250 over the 2019 CX-3 figures. The starting figure for the 2020 Mazda CX-3 Sport is $21,685 with front-wheel drive or $23,085 with all-wheel drive (including $1,045 destination). The other news for the 2020 CX-3 is that the Touring and Grand Touring trims have been dropped. Which means that the features exclusive to those trims, such as leather seating surfaces, a power sunroof, heated seats, a heated steering wheel, and a power driver's seat, are no longer offered. Buyers seeking those niceties perhaps are now expected to step up to the CX-30 — although it's not a big leap, with the CX-30 starting at $22,945.

A '70s F1 car and a first-gen Miata make an amazing lovechild

For no apparent reason, this artist asked what if Mazda built an MX-5-based F1 car? And what if it were from the 1970s, the glory days of James Hunt and Niki Lauda? Here's what it'd look like. Look at it! Look at its adorable little eyes and the huge tires. And the intake! The rendering is by YasidDesign and was done live in front of Facebook followers in a Facebook Live session. It borrows heavily from 1970s F1 cars – it looks like a March 741 served as the basis for the open-wheel portion – and blends it effortlessly with MX-5 styling cues. It all came together in about 90 minutes. Watching the process is remarkable, especially considering YasidDesign is doing the bulk of the work live while taking comments and advice from people on Facebook. Check out the video and YasidDesign's other works on his Facebook page. Related Video: