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Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

2014 Mazda6 i-Eloop to net 40 mpg hwy, 28 mpg city

Even before Mazda unveiled the 2014 Mazda6, it had introduced its innovative, non-hybrid i-Eloop (Intelligent Energy Loop) brake regeneration system. This technology converts kinetic energy into usable electricity using the alternator, a DC/DC converter and a capacitor mounted just behind the front fascia. During deceleration, the alternator captures energy that is then stored in the capacitor, which can later be used to directly power electric devices like climate control and audio systems. When i-Eloop power is used, it reduces the load on the engine and helps to conserve fuel.
Now available on the Mazda6, i-Eloop is only available on the $29,695 Grand Touring trim level as a part of the $2,080 GT Technology Package, meaning that buyers desiring i-Eloop will have to spend at least $31,775 (not including destination). The added price of this technology should be worth it for those looking for optimal fuel economy as the i-Eloop, combined with the package's active grille shutters, will bump the sedan's fuel economy numbers up to 28 miles per gallon city and 40 mpg highway - both are improvements of 2 mpg over the standard Mazda6 Grand Touring. The GT Technology Package also includes a Sport mode, lane departure warning, high beam control, radar cruise control and forward obstruction warning - the latter two technologies are currently offered in a $900 package that is being discontinued.
i-Eloop will eventually be offered on other Mazda products including the 2014 Mazda3. Scroll down for the official press release on the Mazda6's fuel-saving i-Eloop technology.

Oliver Jarvis in a Mazda takes pole in star-studded Rolex 24 at Daytona

DAYTONA BEACH, Fla. — Oliver Jarvis broke a 26-year-old record at Daytona International Speedway in putting the Mazda DPi from Team Joest on the pole for the Rolex 24 at Daytona. Jarvis went to the top of the scoring chart early in Thursday's qualifying session with a lap at 1 minute, 33.685 seconds. It broke the mark by two-tenths of a second set by P.J. Jones in 1993 in a GTP-class Toyota. The Englishman spoiled a strong run by Team Penske, which qualified second and third for the twice-round-the-clock endurance race that begins Saturday. Ricky Taylor earned the second spot in Penske's Acura ARX-05, while teammate Juan Pablo Montoya was third in his first time qualifying the sports car for the organization. Team Joest wound up first and fourth on the starting grid with Jonathan Bomarito putting its second car on the second row. Felipe Nasr had the fastest Cadillac DPi-V.R in fifth for Action Express Racing. Nasr is the reigning IMSA champion and led the way for four more Cadillacs in qualifying. Jordan Taylor was sixth for Wayne Taylor Racing, ahead of Juncos Racing's Agustin Canapino, then Tristan Vautier and Stephen Simpson for JDC-Miller Motorsports. James Allen in an Oreca 07 Gibson for DragonSpeed won the LMP2 pole. In the GT Le Mans class, Nick Tandy put a Porsche on the pole as four different manufacturers qualified in the first two rows. IMSA GTLM champion Jan Magnussen of Corvette Racing was second, Ryan Briscoe in a Ford GT for Chip Ganassi Racing was third and followed by Davide Rigon in Risi Competizione's Ferrari 488. Marcos Gomes gave Via Italia's Ferrari 488 the pole in the GT Daytona class. Related Video: