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Mazda hard at work on Skyactiv 2 engine technology

As Mazda continues the current rollout of its still-new Skyactiv technology, the automaker is already looking at improving its family of engines for even better fuel economy and emissions reductions. Automotive News reports that with stricter fuel economy and emissions regulations planned for 2020 and 2025 in Europe, Mazda will likely release engines with next-generation Skyactiv 2 technology by the end of this decade, and Skyactiv 3 units just five years later.
The latter is expected to focus on improved engine cooling and lessening energy losses, but the big news in AN's report is that the next-gen Skyactiv 2 engines will use Homogeneous Charge Compression Ignition, or HCCI. This type of ignition is very similar to how a diesel engine operates (with high compression and using the compression stroke for fuel combustion rather than spark plugs), a method said to provide a cleaner and more efficient fuel burn - to the tune of a 30-percent improvement in fuel economy compared to current Skyactiv engines. Other automakers, including Hyundai, have already announced they are developing HCCI powerplants with similar technology and characteristics, so Mazda likely won't be a lone wolf here.
Equipped with HCCI technology, Mazda figures to be able to compete with larger automakers in terms of fuel economy and emissions without resorting to hybrid powertrains, continuously variable transmissions or automatics relying on more forward gears (eight or more) for optimal efficiency. Some of the challenges of HCCI, according to AN, include the need for better engine cooling, risk of misfire at high and low rpm and uneven engine performance based on fuel properties.

2018 Mazda Miata adds a cherry on top

For 2018, Mazda is adding a number of new options that should get the attention of prospective Miata buyers, and one of them is shown above. Starting with the new model year, Mazda will offer both the usual black soft top, but also a "Dark Cherry" red top. It looks quite sharp with the silvery-blue color above, and it should be an excellent complement to the Grand Touring model's newest interior option. On the Grand Touring trim, customers can choose the reddish-brown Nappa leather interior that was first applied to the Miata RF Launch Edition. The interior package adds $300 to the top-trim Miata's price tag. There are a few other upgrades sprinkled throughout the Miata lineup. The base-level Sport models will finally get infotainment with a 7-inch screen instead of the little stereo controls mounted to the dash. The midrange Club model now gets heated cloth seats that are upgraded to heated leather units with the Brembo/BBS package, which for $3,770 adds Brembo brakes, BBS wheels, a body kit and the aforementioned seats. Another $700 nets the same package but with Recaro seats that also feature seat heaters. Along with the new features come slight price increases across the board. The base 2018 Sport trim now starts at $26,185, an increase of $395. The Club increases in price by $370 to $30,045, and the Grand Touring has the smallest change of $145 to $31,085. The first 2018 soft-top Miatas will arrive at dealerships this month, and should be available everywhere in January. Related Video: Image Credit: Mazda Mazda Convertible Performance mazda mx5

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."