2010 Mazda Cx9 Awd Grand Touring Navigation Cam Heated Leather Loaded on 2040-cars

Auto blog

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda Miata celebrates 25 years of rocking our worlds

For its birthday it hasn't been profiled on 60 Minutes or been to Jay Leno's Garage, doesn't go on a retrospective tour of vintage racetracks or get a special Spyder Zagato edition. That doesn't mean we think any less of the Mazda MX-5 Miata, the roadster with a simplicity that was as enjoyable as it was barely believable when it arrived in 1989. A quarter of a century and three generations later, the Miata remains the go-to roadster when you want easy, balanced and economical thrills.
It grew from a 116-horsepower speedster with a five-speed manual transmission and a curb weight of 2,116 pounds, to a 167-hp go-kart with a five-speed manual coming in at 2,480 pounds (in Sport guise). Along the way it's picked up hundreds of awards, including 14 nods on Car and Driver's "10Best" list, its most recent eight-year streak coming to an end last year, the Guinness Book of World Records title as "Best-Selling Two-Seater Sports Car" and innumerable trophies as weekend racer extraordinaire.
We'll see the fourth generation at next year's Chicago Auto Show, and we're certain to hear more about its 25-year milestone this year. Until that happens, enjoy the images above and the gallery and press release below.

eBay Find of the Day: 1990 Mazda Miata with just 27 original miles

Some cars have low mileage, and others have close to no miles at all. This 1990 Mazda Miata, currently listed on eBay Motors and located in Kingman, Arizona, falls into the latter category with only 27 miles on the odometer, according to the seller. But we have to wonder: how did one of the best-driving, most influential sports cars of the past two decades sit without being driven for 24 years? Consider it the seller's loss on this one.
The seller says he bought the car with 20 miles on it, and explains 6.9 miles were added when the car was towed home on a car dolly. It was never registered. Furthermore, the seller says the car didn't come with a set of keys, so he had to have a set made. Though the paint is clean and shiny, the Miata didn't escape minor cosmetic damage over the years, with scratches on the hood, the trunk and the factory hardtop that is included with the car. The front, right fender has a small dent as well, which can be seen in a picture. The seller says the car was stored in a building with windows, so the paint is faded a bit in some places. It's missing its antenna and the battery, and the only non-original parts on the car are the windshield wipers. The clear-title car comes with all paperwork, according to the seller, but, besides the owners manual, he didn't specify what other documentation would be included.
With bidding currently at $10,300 and the reserve not met, this Miata definitely isn't the deal of the century, and we have to question where the value is in this one. The way we see it, it's hard to justify the money if it can't be driven as-is (come on, no battery?), has questionable history, isn't rare and sat in storage for its whole existence. The "weather cracked" tires are probably just the first rubber parts on the car that need to be replaced before it can be driven, but at least the spark plugs were removed and the cylinders were filled with Marvel Mystery Oil prior to storage, which helps to prevent rust and corrosion from forming in the engine.