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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2020 Mazda CX-30 small crossover lands an IIHS Top Safety Pick rating

The 2020 Mazda CX-30 has come out of the gate swinging on the safety front, earning the Insurance Institute for Highway Safety (IIHS) Top Safety Pick award in its first year on the market.  Mazda's new baby crossover earned a "Good" rating in all six of the Institute's crashworthiness categories (driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint) and its accident avoidance system was rated "Superior." Sadly, only one set of available headlights was rated "Acceptable" or better, which kept the CX-30 out of the running for the coveted Top Safety Pick+ award. The best-rated lamps available on the CX-30 are actually those that come standard. The curve-adaptive units offered as an optional upgrade were rated "Poor" due to excessive glare. For 2020, IIHS made the guidelines for earning Top Safety Pick and Top Safety Pick+ awards even more stringent. Up until 2019, cars needed only to earn an "Acceptable" rating in the passenger-side small overlap test to qualify for a Top Safety Pick. For 2020, that has been raised to "Good."   The bigger challenge for many OEMs will be headlights. To earn Top Safety Pick+, a vehicle cannot be sold with any headlight configuration that does not earn at least an "Acceptable" rating.    So far, fewer than two dozen 2020-model-year vehicles for sale in the U.S. have met the criteria for Top Safety Pick+; roughly half again as many qualify for the lesser award. In coming years, the Institute is expected to add even more conditions, especially in the realms of accident avoidance and pedestrian safety. 

Recharge Wrap-up: BlaBlaCar raises $100M, NASA launches CO2 satellite

BlaBlaCar, a ridesharing startup in Europe, has raised $100 million in a funding round led by Index Ventures. After recently growing to 12 countries and 8 million users, BlaBlaCar plans to us the funding for even more aggressive growth throughout Europe. The ridesharing service pairs drivers and passengers, allowing passengers to catch rides between cities while allowing drivers to save money on fuel on road trips. Drivers are not allowed to make a profit, and are only allowed to charge enough to break even after BlaBlaCar takes its percentage, to keep costs low for everyone involved. BlaBlaCar doesn't currently have plans to break into the US. Read more at The New York Times or at Gigaom. NASA has launched its Orbiting Carbon Observatory-2 into space to keep track of carbon dioxide in Earth's atmosphere. After being delayed on Tuesday, the Delta II rocket equipped with an instrument to measure CO2 launched from Vandenberg Air Force Base in California at 5:56 am on Wednesday. It is ultimately headed for a polar orbit to watch how CO2 levels rise and fall throughout the seasons, in part to try to figure out if the land and oceans will continue to be able to absorb half of carbon emissions. The mission will last two years, and should give further insight into climate change. Learn more in the video below, at NASA or at New York Times. Mazda is likely to release a plug-in version of its Mazda2 hatchback with a rotary range extender, reports Australian site Motoring. The electrified Mazda2, and any other future Mazda EVs and hybrids, will likely be limited to markets with government subsidies for such vehicles (which doesn't include Australia) says Mazda Australia Managing Director Martin Benders. "As the best possible fuel economy at an affordable price hybrid doesn't make sense, because the fuel economy gain isn't that great unless half of all sales are hybrid, which won't happen without big tax breaks like in the Netherlands," said Benders. That doesn't rule out the US, though. A prototype version of the range-extended Mazda2 featured a 0.33-liter rotary engine to provide power to the lithium-ion battery pack when depleted. A 2.6-gallon gas tank essentially doubled the electric Mazda2's driving range to 250 miles. Read more at Motoring. Zap plans on selling 1,000 Urbee EVs per month to SunRa for distribution in China.