2008 Mazda Cx-9 Grand Touring Sport Utility 4-door 3.7l on 2040-cars

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Mazda and Lexus crowned with KBB 5-Year Cost To Own awards

We report on a lot of awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.
The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That's not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.
KBB tracks these sorts of things, and they've compiled a list of winners for 2013 models. On the brand level, Mazda and Lexus earn the 5-Year Cost to Own award for having the lowest overall projected five-year totals (though, curiously, we note that Mazda and Lexus each had only one segment winner). There are lots of winners for all the various segments, so we'll just pick out a few surprising ones to share and you can view the rest here.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

2019 Mazda3 shows off factory bodykit, Miata gets a hardtop at Tokyo Auto Salon

The 2019 Mazda3 wasn't exactly lacking in the sporty style department when it was shown last month in L.A. But everyone, including Mazda, knows that doesn't mean it can't be even sportier. As such, the company is showing off a version of the new compact hatchback at Tokyo Auto Salon, a modified car and aftermarket parts show, with a body kit. It's a subtle one, consisting of a black front lip spoiler, black side skirts, and a longer, slightly upturned rear spoiler. Its low-key design fits in well with the Mazda3's taut, clean lines, and it makes the car look lower and more purposeful. The Mazda3 isn't the only car getting some love at the Tokyo Auto Salon. The company will display an MX-5 Miata with a removable hardtop made of carbon fiber. Now, you may remember that Mazda does offer a hardtop, but just for racing drivers. That top is a bit odd looking with a really high rear-end to clear motorsports-spec roll bars and cages. This top follows the lines of the roadster's soft top, looking much more sleek. Neither sets of parts here have been announced for production, but we wouldn't be surprised to see them show up as Mazda accessories. The Mazda3 body kit in particular seems a shoe-in, since the previous generation Mazda3 had a very similar appearance package available. The Miata top certainly seems as though it was designed with regular consumers in mind. Its future is less certain, though. For one thing, Mazda can point to the Miata RF if you want a solid roof. Then again, Mazda still offered a removable hardtop for conventional Miata roadsters even after the original power-retractable hardtop model was introduced. If it does come to market, though, expect it to be made from more affordable fiberglass and be painted in factory colors. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.