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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda6 diesel engine delayed over low performance, still coming

Oh Mazda... we had many hopes for the promised diesel four-cylinder in the Mazda6, but those have remained largely unfulfilled, as the oil-burning powerplant has failed to appear on dealer lots following its 2012 LA Auto Show announcement. Despite engineering issues that forced the company to announce that the program was delayed back in September 2013, Mazda remains adamant that the 2.2-liter Skyactiv-D is still coming to our shores. "We're still very much committed to diesel," Mazda's North American CEO, Jim O'Sullivan, told Automotive News. "We are still working on getting the performance aspects up to where we want them, and we do have a plan – an engineering road map – to get it done." According to AN, Mazda's initial plan with the 2.2-liter diesel was to build an engine so clean it could get by without an aftertreatment system, which generally accounts for the price premium of diesel engines versus their gas counterparts. The new system has come with performance issues, though, necessitating the delays. "If [we were] a commodity brand and didn't care about that, it would be on the market right now," O'Sullivan told AN. "But I know the people were expecting something from us, expecting certain drive characteristics and performance, and I didn't want to disappoint them." While O'Sullivan's defense of the diesel Mazda is admirable, the exec stops short of giving us an indication of when the new engine will finally arrive.

2016 Mazda2 gets EPA-rated 43 mpg highway

To paraphrase the famous quote from astronaut Neil Armstrong, that's one small step for man and one giant leap for the Mazda2. The Environmental Protection Agency (EPA) has weighed in on the new Mazda2 version, and says it gets a fuel-economy rating of 33 miles per gallon city and 43 mpg highway with a six-speed automatic transmission. Stick-shift gas-mileage figures are 31 city and 42 highway, which are still substantially better than the 29/35 rating from the most recent iteration of the model. That's about a 15-percent jump in fuel economy, people. More importantly, the Mazda2 beats out competitors such as the Hyundai Accent, Kia Rio Eco and even the Honda Fit in terms of fuel efficiency, which is pretty good company. The Mazda2 boasts a 1.5-liter four-cylinder engine. But it is the upgrade to six-speed transmissions in both manual and automatic versions that seem to be making the biggest difference in the ratings. Mazda started unveiling details about the next-generation Mazda2 last year, and last fall began production of the model at Mazda's new factory in Salamanca, Mexico. At that time, the Japanese automaker had already sold more than 2.4 million Mazda2 vehicles since the model's introduction in 1996. Related Video: