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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Mazda CX-3 almost ready for LA Show

The Mazda CX-3 is just days away from its unveiling at the 2014 Los Angeles Auto Show, but elsewhere in the world, the Japanese brand still has the compact crossover disguised for testing. These spy shots aren't too camouflaged though, and when combined with the previous teaser image, they give a pretty clear idea what the new model will look like.
The grille here is well covered, but the photo from the front reveals the similarities to the design sketch. The rear shows a similar horizontally oriented design as the Mazda2, which the CUV is based on. However, the dipping sides around the B-pillar from the teaser don't appear to be on this tester. Even with all the swirls, the vehicle looks fairly attractive.
Mazda is doing a fantastic job of keeping mechanical details about the CX-3 a secret. It's not yet known whether the model is front-wheel-drive only or if all-wheel drive is also an option. The crossover also likely shares the Mazda2's engine, which isn't revealed for North America, yet. The diminutive CUV will compete with a huge crop of new classmates, including the Fiat 500X, Jeep Renegade, Chevrolet Trax and Honda HR-V. Check out the gallery for the latest glimpses of this Japanese CUV just days ahead of its full debut.

2018 Mazda6 Wagon: Beautiful but forbidden

Mazda has finally revealed the updated Mazda6 wagon it announced a few weeks ago. It's just as beautiful as we expected. The exterior features most of the same updates as the sedan version. They include a grille with more depth and dimension, a cleaner lower fascia, and headlights that are more integrated with the grille. Inside, the dashboard has been revised to look less cluttered, and the high-end leather and suede trimmings of the Signature trim are available. View 12 Photos Of course, the 2018 Mazda6 wagon still won't be available in America. And that's particularly disappointing, especially for this author, because the car looks so great. But we do understand the reasons why. Nobody buys wagons, at least without plastic body cladding on them. Plus, Mazda already offers the CX-5 here in the United States, and it serves effectively the same purpose, but in a much more popular crossover package. Seriously, the CX-5 is Mazda's best-seller over the last two months, selling more than twice as many as the next best-seller, the Mazda3. But there's still a silver lining to our lack of a wagon. You see, a close examination reveals that while the European Mazda6 sedan and wagon get most of the same updates as those in the American market, they won't get the 250-horsepower, 310 pound-feet of torque-producing turbocharged 2.5-liter gasoline engine we're getting. And given a choice, we would probably prefer more power than a wagon variant. The most potent engine over in Europe will remain the diesel 2.2-liter engine making 181 horsepower and 328 pound-feet of torque. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery 2018 Mazda6 wagon View 30 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon