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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda doubles down with a pair of Threes

Looking to appeal to the compact tuner crowd, Mazda brought two different flavors of its 2014 Mazda3 to the SEMA Show in Las Vegas this week. The Club Sport 3 Concept hatchback (above) has more of a racing vibe to it, while the Vector 3 Concept sedan (right) looks to inject a little extra fashion into the all-new Mazda3.
Hotting up the 3, Mazda stuck with the stock 2.5-liter engine on the Club Sport 3 Concept but added a limited-slip differential and six-speed manual gearbox, the latter of which was lifted from the CX-5 crossover. Other upgrades include coil-over shocks, a performance exhaust, Brembo brakes and an aero body kit - the latter of which will be offered to buyers at a later date.
While the Vector 3 Concept does get some performance bits like two-piece Brembo brake rotors and grippier tires, the focus on this sedan is all about styling. Starting with a custom paint job and ghost stripes, the whole look is tied together with 19-inch, V-spoke Rays wheels.

Mazda RX-Vision GT3 concept slinks into Gran Turismo Sport next year

The World Final of the FIA World Tour in Gran Turismo Sport just went down in Monaco, and Mazda was there with a couple of big announcements. The first is that the Hiroshima-based automaker will become an official video game partner next year, 2020 also happening to be Mazda's centenary year. The second reveal was a sketch of the Mazda RX-Vision GT3 Concept, a GT3-class racer based on the RX-Vision Concept shown at the 2015 Tokyo Motor Show. Game creator Kazunori Yamauchi and Mazda's North American design chief Julien Mountousse wouldn't get into details, such as how close the final car would look to the drawing or whether there'd be a rotary engine under the hood. Yamauchi would only say Polyphony Digital is modeling the car right now, and Montousse added that designers wanted the Vision GT3 to be a car players really wanted to drive. As much of a looker as the race car is, it's clear some changes will be in order; the front fenders, roof, and rear wing are nearly on the same plane. The brunt of aero accessorizing happens down low, a massive front splitter leading to extended side sills with vertical planes, and what must be a massive rear diffuser with an even larger set of vertical planes. It's hard to tell by the drawing, but it looks like the rear wing supports angle out from the body to merge with the end plates. When the RX-Vision GT3 shows up to contest the 2020 FIA-certified championships in GT Sport, it will join the Atenza Gr.3 as Mazda's only GT3-class car in the game — the Atenza effectively a near copy of the Speed Source Mazda6 that raced in the U.S. Grand-Am series until a couple of season ago, but with four doors instead of two, and a gas engine instead of diesel. Mazda didn't qualify for the GT Sport Manufacturer's Cup this year, they'll be hoping their team can change that next year with the RX-Vision GT3 since, as Montousse said, "That car has all the Mazda spirit in it." There will be more coming from Mazda in GT Sport as well. Word is that the official partnership won't stop at a single new car, and Yamauchi remarked on the partnership, "I think we can keep our expectations high for next year." Fast forward to 17:50 in the video to see the sketch presented, or roll back a bit to 14:00 to listen to comments from Mazda global head of design Ikuo Maeda.