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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Mazda6 diesel delayed until April

Diesel enthusiasts waiting on the new Skyactiv-D-powered Mazda6 will have to wait a bit longer. The shapely fuel-efficient four-door has just had its North American launch pushed back to April, due to delays in emissions testing. Mazda had originally planned to launch the Mazda6 diesel before the end of this year, making the four- to five-month delay a rather serious one.
Mazda's senior vice president of US operations, Robert Davis, told Mazda employees in a letter obtained by Automotive News that, "final certification testing - the results of which are looking encouraging - is taking longer than we had initially expected." Following this letter, Mazda made an official announcement:
"The on-sale date for Mazda6 SKYACTIV-D clean-diesel has been moved to late-Spring 2014, to accommodate final emissions testing and certification. We are pleased with the ongoing development and are excited to launch this much-anticipated vehicle in North America. 2014 Mazda6 sales continue to exceed both our expectations and our production abilities, and supplies of the car are short at dealers across the U.S. More information on the SKYACTIV-D clean diesel Mazda6 will be available closer to the on-sale date."

The 2018 Mazda6 also snags top IIHS safety rating

The Insurance Institute for Highway Safety is one of two organizations that issues important safety ratings. To get to IIHS's Top Safety Pick rating level, the 2018 Mazda6 not only had to ace a bunch of difficult crash tests, it also must have headlights that meet a strict test as well. Its stablemate, the CX-5 crossover just received the even higher Top Safety Pick+ rating. Both must be equipped with optional adaptive headlights to achieve these ratings. The rationale is, many crashes happen at dusk or in the dark, and an outsized number on unlit roads. While almost all modern headlights outperform the dim, unfocused sealed beams of the past, IIHS says that government regulations aren't doing a good enough job of ensuring real-world performance. Adaptive headlights turn with the front wheels, helping out a lot in IIHS's tests on illumination in sharp and gradual curves. Related: How the 2018 Mazda6 stacks up to its competitors in the midsize sedan segment The Adaptive Front-Lighting System is only available in the Grand Touring Reserve and Signature trim levels, meaning that you'll have to upgrade to those fancy versions to get it. It'd be nice if Mazda allowed even lower-trim buyers to add this as a stand-alone option, but for now that's not how it works. Fancy, safer headlights or no, we love the new Mazda6, especially the turbocharged version. It's one of the most fun sedans around. And, according to IIHS, now one of the safest. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.