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Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Mazda's Tokyo concept foretells of rotary revival

Mazda has long been rumored to be planning a revival of its rotary-powered sports car. Some of those rumors may have come down to wishful thinking as much as concrete information. But now, on the eve of the Tokyo Motor Show, new details have come to light. The Japanese automaker is slated to unveil a two-door sports car concept, previewed in the teaser image above. Little in the way of firm information has been made available prior to the show car's debut, but sources are now citing senior company officials as confirming it has a rotary engine. "It is a two-door, two-seater, Mazda CEO Masamichi Kogai told Autocar. "It is a pure sports car design. We have MX-5 and another icon is a rotary sports car. We haven't talked about market reach but this would be in that segment." R&D chief Kiyoshi Fujiwara added: "People think rotary can not meet modern eco demands. The SkyActiv engineers worked on rotary and gave it cutting-edge tech. It is an essential part of our DNA and it [will] just be passed onto future engineers. It is synonymous with the brand. Some time in the future it will return and be called SkyActiv-R." The last time Mazda produced a rotary-powered model, of course, was with the RX-8, which ended production in 2012. That was preceded by three generations of RX-7, the first of which will be celebrating its 40th anniversary in 2018. If it manages to get the Wankel technology up to modern standards, that could provide just the right opportunity for Mazda to launch a new model. Reached for comment, Mazda spokesman Jacob Brown told Autoblog: "While we can confirm that Mazda continues to develop rotary engines, we cannot confirm production of a rotary at this point. Rotaries are one of the signature engineering technologies that define Mazda, and we will continue exploring them to see where they may fit for production applications." Related Video:

Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.