2015 Mazda Cx-5 Touring on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2014 Mazda6: July/August 2013

Our newest long-termer - the Soul Red 2014 Mazda6 seen here - arrived in my driveway at the end of June. Without hesitation, I immediately put it to work as a daily driver, carpool bus and family vacation sled, and it accomplished all of those tasks with aplomb. Now, more than 4,000 miles down the road, I am left convinced that Mazda's latest midsize sedan is one of the best in its segment.
During the past 60 days, I have subjected the Mazda6 to scorching travel across Southwestern deserts, wheezing climbs over 8,000-foot-high Sierra Nevada mountain passes and basking in the cool ocean breezes of Malibu. It traveled with four passengers and a full load of luggage from Los Angeles to Lake Tahoe, and it braved the bumper-to-bumper freeway congestion on a weekday trip down to San Diego. It accomplished everything that was asked of while hardly skipping a beat - it has only required a regular sip of unleaded fuel to keep it moving forward.

2020 Mazda CX-9 gets more torque and second-row captain's chairs

The 2020 Mazda CX-9 is here, and it’s even more enticing than the 2019 model year SUV. ItÂ’s not a full redesign, but Mazda shook up the features list to make it more competitive with other three-row crossovers. Most notable (arguably) of all changes comes from a small increase in torque — the 2.5-liter turbocharged four-cylinder gets bumped from 310 pound-feet of torque to 320 pound-feet. Horsepower remains the same at 250 horses. Those figures are only applicable when using 93 octane fuel. They go down to 227 horsepower and 310 pound-feet of torque when on 87. Another new feature is an off-road traction assist button, replacing the traction control button. This new feature is meant to help when navigating rougher terrain. HereÂ’s how Mazda describes its function: “When the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increases the brake force on the wheels without traction. This transfers power to the wheels still on the ground to help allow the vehicle to regain traction and continue the drive.” WeÂ’ll be interested to see how this helps the CX-9 on a snowy Michigan winter day soon. The number of standard features on the base Sport trim is up, too. Now all CX-9s get heated front seats, a power driverÂ’s seat, rain-sensing windshield wipers, heated outside mirrors and auto high-beams. Additionally, Mazda made its full suite of i-Activsense safety features standard. This includes adaptive cruise control, lane-keep assist and other driver assistance niceties. Mazda is also adopting the new key fob design of the Mazda3 for the CX-9. Optional on the Touring and Grand Touring are second-row captainÂ’s chairs. Previously, Mazda only offered bench style seating for the CX-9, so this addition could be a huge turn-on for some folks in this segment. The chairs have armrests, and the lack of a center pull-down means Mazda had to redesign its cupholder layout in back. In CX-9s equipped with the chairs, the cup holders and USB ports are now integrated into the backside of the front center console. If you opt for the captainÂ’s chairs in the Grand Touring or Signature trims, the seats are heated.  Pricing does increase a fair amount for the 2020 CX-9. A base front-wheel drive Sport is now priced at $34,835 including destination, a $1,510 increase from last yearÂ’s base price. The top of the range only got $750 more expensive, though, as the Signature starts at $47,160.