2015 Mazda Cx-5 Sport on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda will have a new rotary concept at Tokyo show, trying to bring it to production

Despite ending production of the rotary engine in 2012, Mazda has repeatedly insisted that it's still working on rotary engine tech, and it has continued to tease a potential future rotary car with concepts, the latest of which was the RX-Vision. The company even continues to file patents on rotary tech. It seems the company is continuing this pattern, since the vice president for Mazda's European R&D center told Auto Express that it has another rotary concept ready for this October's Tokyo Motor Show. According to Auto Express, the car expands on the groundwork laid by the RX-Vision concept. In addition to revealing the existence of the concept, the executive also reiterated the fact that there's still a team in Mazda working on the rotary engine, and people are still trying to make a business case for a new rotary sports car. Auto Express expects a production car could come in 2020. The news outlet also asked if the hypothetical car would be hybridized, and the Mazda executive didn't give much of an answer beyond it being possible, though he would prefer a purely rotary-powered car. We at Autoblog think a hybrid rotary of some sort would make the most sense. It would make for an impressive halo vehicle that could be used to promote future Mazda hybrids. This would also help with the business case side of things. An electric motor, or motors, would be highly complementary to the rotary engine as well. Electric motors produce oodles of torque from down low, which rotaries don't, and the rotary engine's high-rpm horsepower would compensate for the electric motors when they've started running out of power. Not only that, but using a hybrid powertrain could help a thirsty rotary engine meet fuel economy and emissions requirements while still producing plenty of power. A hybrid system is also more possible now that Mazda is teamed up with hybrid expert Toyota. Related Video:

2018 Mazda6 refresh takes the car further upmarket

The 2018 Mazda6 is, on the surface, a very mild refresh. The front grille has been given more depth, and the fascia is generally cleaned up a bit, putting the design inline with the new CX-5 and future Mazda products. The interior has been given the same treatment: cleaned up and modernized. But throughout the car, some important updates under the skin make the 6 a more compelling product, and one that continues the company's push upmarket. The biggest change has already been partly revealed, and that's the addition of Mazda's turbocharged 2.5-liter four-cylinder. It's the same engine found in the CX-9, and Mazda has now revealed it will make the same 250 horsepower and 310 pound-feet of torque with premium fuel. The engine will also happily accept 87-octane, in which case the engine will make 227 horsepower. Though the addition of this engine is welcome, we're a bit disappointed to learn that it will only be available with a six-speed automatic transmission. If we're lucky, we might see Mazda add a manual option, since when Mazda launched the current Mazda3, the larger 2.5-liter engine was initially only available with an automatic. But try not to get your hopes up too high, either. The good news is that Mazda will continue to offer a manual transmission as well as an automatic with the base, naturally aspirated 2.5-liter four-cylinder. This engine will now feature cylinder deactivation, as will the 2018 Mazda CX-5. This system will shut off the cylinders on each end at cruising speed to improve fuel economy. Official fuel economy ratings for both engines have yet to be released. Aside from the powertrain, Mazda says it has made a few other mechanical improvements. The suspension has been retuned, and the steering rack rigidly mounted to the chassis to improve handling. Thicker sheet metal for the rear wheel wells, thicker trailing arms, and a bevy of braces have also been added in order to reduce noise for a more refined driving experience. The interior has also been updated for more refinement, particularly on the new Signature trim model. The sleeker interior design on all Mazda6s is joined by redesigned seats Mazda says are more comfortable. Those seats are now available with optional ventilation. A windshield-projected heads-up display, adaptive cruise control that can bring the car to a stop and resume accelerating, as well as an instrument panel with a configurable 7-inch screen are other options.