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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda's next-gen SkyActiv engines will drop spark plugs in favor of high compression

Homogeneous charge compression ignition, or HCCI, is the black art of internal combustion engines that aims to produce diesel-like fuel efficiency for the cost of gasoline. Although some of its competitors have developed and subsequently given up on the tech, Mazda confirmed that the next-generation of SkyActiv engines will employ HCCI technology, improving fuel economy by 30 percent and at the same time reducing exhaust emissions. According to Nikkei, a new SkyActiv family of engines is set to debut under the hood of the next-gen Mazda3 sometime in 2018 before making its way into other vehicles. In simple terms, an engine that uses HCCI burns the air/fuel mix using pressure instead of with spark plugs, just like a diesel. At 14:1, Mazda's gasoline engines already have some of the highest compression ratios out there, but a move to HCCI means cranking up the compression to 18:1. While the tech sounds relatively straightforward, using HCCI means dealing with a number of side issues. It's one of those "on paper" ideas that compounds problems when put into practice. Heat, revs, and fuel must all be carefully managed as gasoline doesn't burn the same way as diesel. Mazda is mum on details, but the automaker seems confident that the issues have been sorted. If the new engines do indeed make it to market with HCCI, Mazda will have out-engineered GM, Daimler, and Hyundai, all of which have tried and failed to develop HCCI engines in a cost-effective package. With the market moving towards electrification, it's interesting to see Mazda still focusing so heavily on traditional internal combustion gasoline engines. It's an indication of where they see the market heading for the next few years. Although the automaker has been hesitant to move forward with hybrid and electric powertrains, Nikkei also reports that Mazda will begin mass production of EVs in 2019. Related Video:

Mazda 787B and Vision Gran Turismo tower over Goodwood in 131-foot sculpture

Mazda is being honored at the 2015 Goodwood Festival of Speed by getting the space to create the event's annual sculpture outside Goodwood House. Given this year's theme of "Flat-out and fearless: racing on the edge," the Japanese automaker is showing off two of its racers at the very top of an intertwined spire that rises over 131 feet above the motoring event. The statue's design is the work of artist Gerry Judah, and it's made from over 132 tons of steel, including 418 beams, towering over the event. A Mazda 787B, the only Japanese car to ever score an overall victory at the 24 Hours of Le Mans, and the company's LM55 Vision Gran Turismo concept are featured at the very top. Spectators can certainly get a good view of the racers, too, because the sculpture twists to actually hang the cars above visitors. "Gerry has faithfully expressed our brand in a striking and beautiful structure that is clearly Kodo. There is a lightness and strength to the sculpture, yet it gives the cars movement and energy," said Ikuo Maeda, the General Manager of the Design Division at Mazda, in the announcement about the statue. Each year, Goodwood selects an automaker to create an artistic piece with the brand's vehicles outside of the estate's manor. Mazda shares some very prestigious company in being picked, too. Often rising high into the sky, in the past we've seen outstanding work from Audi, Alfa Romeo, Jaguar, and Porsche. Goodwood celebrates Mazda's motorsport heritage Mazda is the subject of the central feature at the 2015 Goodwood Festival of Speed Immense sculpture features Le Mans-winning Mazda 787B and LM55 virtual racer Goodwood / Leverkusen, 25 June 2015. Mazda's racing heritage is the centre of attention at this year's Goodwood Festival of Speed. The central feature of the annual motoring event is a spectacular 40-metre high sculpture in front of Goodwood House featuring two Mazda racers bursting into the sky on a twisting track of steel beams. Inspired by Mazda's KODO – Soul of Motion design, the creation of artist Gerry Judah conveys a grace and agility that disguises the complexity of the installation, which is made from 120 tonnes of steel. Each of the 418 steel beams is stacked at a different angle, curling the structure so that the cars at the top actually hang over the spectators below.