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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Cedar Rocket is the fastest all-electric log car in the world

An electric turbine manufacturer, a mechanic, and a log house builder walk into a bar. No, wait. The three are standing around at Barrett-Jackson a few years ago, talking about the world. What's the eventual punchline? An all-electric vehicle mash-up of a Mazda RX-8 and a giant piece of wood. One that was just awarded a Guinness World Record for "fastest motorized log." "Truly, what else would you think of?" - Bryan Reid, Sr. Bryan Reid, Sr., star of the reality show Timber Kings, is the log house builder in the set-up above, and he's now the proud owner of Cedar Rocket. He told AutoblogGreen that a log-based EV is the natural result of the three guys chatting. "Truly, what else would you think of?" he said. "I mean, really? There has to be something to come out of it other than girls. It was crazy, but it's a good story and nobody gets hurt. It's hard to make the news when everything's positive." Idea in hand, Reid and his friend set off to actually build the car. Gerald Overton, the mechanic, turned the Mazda into a welcoming recipient, working on the disc brakes, axles, frame, differential, and suspension. While the presence of a television producer kept things moving, Reid said that it still took almost two years. "It started out, not as a joke, but as something very light," he said. "You put a log on a couple of axles and 'ha ha.' It ended up taking many thousands of hours. We don't do anything halfway." In the end, Reid and the team took the Cedar Rocket to the Wild Horse Pass Motorsports Park in Chandler, Arizona and managed two runs of 55 miles per hour within an hour (that's what Guinness required to hand out the official record). The Rocket is incredibly stable – heavy batteries help there – and Reid pointed out that because the EV uses electric turbines, it's not a quarter-mile car. "It's more like a salt-flat car," he said, because the "turbines that take a while to spin up." Given the right conditions, Reid said the team thinks the Cedar Rocket could go 120-130 mph. "It's crazy because it's different." But the point of this car isn't to just go fast. The builders will bring the car to Barrett-Jackson and auction it off next year, but before that it will make the rounds at places like SEMA and a number of unexpected events, like golf shows. The point is to get attention and raise money and awareness for veterans groups. "I believe it's for the best cause in North America," he said.

Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv