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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

New Mazda CX-4 teaser shots emerge ahead of Beijing debut

The Kodo styling language seen on last year's Koeru concept seems to translate well to a production car, judging by these teaser images of the upcoming CX-4 from Mazda's Chinese press site. And, as has been seen on several recent Mazdas, concept cars can be quite close to their eventual production versions. An earlier press release implies the CX-4 should be seen as a more coupe-like counterpart to the CX-5, with some of the MX-5's characteristic and often emphasized jinba ittai feel injected into it – if the MX-5 is all about the rider and horse being one, the CX-4 would just be a slightly bigger steed. The 19-inch wheels and LED headlights are some of the more attention-grabbing details on the car. Inside, there's a head-up-display and a MZD connect infotainment screen as seen on other current models. The hardware on the "Exploring-Coupe SUV", as Mazda call it, should match the CX-5: 2.2-liter SKYACTIV-D turbodiesels in some markets, 2.0 and 2.5-liter SKYACTIV-G gasoline engines in most. There will also be a choice of front-wheel-drive or all-wheel-drive. The Beijing Motor Show opens to the public on April 29th, so we won't have to wait a whole lot longer to see the whole thing. Related Video:

Watch what happens inside a rotary engine

Since it looks like Mazda may very well revive the Wankel rotary engine as a range extender for electric cars, there's no better time to become reacquainted with the quirky internal-combustion engine. And there's hardly a better way to become reacquainted than by peering into a running rotary engine, which you can do with the video above. The video comes to us from the YouTube channel Warped Perception. The channel has already shown what happens inside a conventional internal-combustion piston engine by putting a clear cylinder head on top of a flathead engine. This new video shows off the rotary engine by adding a clear side to a tiny model-airplane engine, something that we weren't aware existed and are glad to know about now. Despite the tiny size, the engine is functionally almost exactly like the bigger versions you'll find in Mazdas from about 1967 to 2012. It has intake and exhaust ports on the edges of the rotor housing, and the triangular rotor swings about in a peanut-shaped housing. For maximum effect, jump to right around the 7:40 timestamp. This is the point at which a bit of acetylene is added to the air-fuel mix for a brighter flame. It's at this point that you can really see when the mixture combusts and how the pressure of the flame pushes the rotor to produce rotational motion. Each stage of the video does slow things down to make everything as clear as possible. Even if you already knew how rotary engines worked, it's still fascinating to watch, first because it's something you don't get to see usually, and also because of the engine's elegant simplicity. Related Video: Image Credit: YouTube / Warped Perception Weird Car News Mazda Technology Videos rotary rotary engine