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Mazda2 production fires up in Mexico

Mazda has officially kicked off production of the next-generation Mazda2 at the company's new factory in Salamanca, Mexico. Alongside the auto assembly plant, operations have also commenced at the facility's engine machining factory.
"With the start of production of the all-new Mazda2, operations underway at the engine machining plant, and an increase in our annual production capacity, we now have an even stronger production framework capable of supplying global markets with Skyactiv products of the same high quality level as those made in Japan," Mazda de Mexico Vehicle Operation's President Keishi Egawa said in a statement. "At the same time, we are pleased to be able to make a contribution to Mexico's further economic growth."
MMVO joins Mazda's Hofu Plant in Japan and the Auto Alliance factory in Thailand, which commenced Mazda2 production in July and September, respectively.

2020 Mazda3 Review & Buying Guide | The connoisseur's choice

Completely redesigned last year, the 2020 Mazda3 pretty much carries over, continuing to be the connoisseur's choice for a compact car. For starters, its elegant sedan and unique hatchback body styles are considerably more stylish than expected for this segment. Park it next to a similarly priced Honda Civic or Toyota Corolla and people are likely to think you paid far more than you did. The same goes for the cabin, which is functional yet stylishly minimalist (if a bit cramped). Then there's the driving experience, which continues to delight those who value sharp responses and a driver-focused character. The switch to a less sophisticated rear suspension for this latest generation has dulled some of its corner-taking capability at the limit, but that's a low-percentile complaint. The bigger dynamic beef is perhaps that Mazda doesn't offer a hotter version in the vein of the Civic Si or VW GTI. Yet, that falls under the category of "wishes" not "problems," which the 2020 Mazda3 has scarcely few. Perhaps it won't be for everyone in the market for a compact car, but everyone should at least consider it.   What's new for 2020? After being completely redesigned last year, updates are light for 2020. The base trim level now comes standard with the Mazda i-Activsense suite of accident avoidance tech and driver aids that continue to be standard on every other trim level. 2019 Mazda3 AWD View 33 Photos What's the interior and in-car technology like? The interior quite simply makes you go "wow." A Honda Civic or Toyota Corolla, which are actually quite nice, look and feel like they should cost substantially less – especially when comparing top trim levels. Whatever trim level of 3 youÂ’re considering, however, the key to its wow factor is how the MazdaÂ’s design removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It just looks special. It's also functional. The steering wheel, which looks sensational, is an absolute treat to hold. There's considerable center console space and Mazda's tech interface, which had lagged behind its competition due to key usability issues, has been cleaned up. The dashtop screen is large and easy to see. The knob that controls it is large, not unlike BMW's iDrive, and ergonomically placed on the center console. It's not a touchscreen, though, as Mazda engineers determined that hunting for touch-operating icons can be distracting.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying