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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

2021 Mazda CX-30 to add turbocharged power, just like the Mazda3 Turbo

Mazda is giving us all of the turbos, and we’re not going to complain. CarsDirect reports that the 2021 Mazda CX-30 will feature a turbocharged variant called the CX-30 2.5 Turbo. We have great confidence that this intel obtained via “an early order guide” is legit. The CX-30 is essentially a lifted and crossover-ized Mazda3, and Mazda announced the Turbo variant of that car a short time ago. Just like the Mazda3, CarsDirect reports this one will be equipped with MazdaÂ’s 2.5-liter turbocharged four-cylinder engine. ItÂ’ll make 250 horsepower and 320 pound-feet of torque when run on 93 octane. Use regular gas, and those numbers tick down to 227 horsepower and 310 pound-feet. The CX-30 is currently only available with the naturally aspirated 2.5-liter four-cylinder that makes 186 horsepower and 186 pound-feet of torque. The similarities between the CX-30 and Mazda3 continue. YouÂ’ll only be able to get the CX-30 Turbo with all-wheel drive. ItÂ’ll come with larger tailpipes, turbo badging and be available in a top-of-the-line Premium Plus trim, too. That trim adds a number of features that are exclusive in the Mazda3 Turbo, so we expect the same for the CX-30. ItÂ’ll also cost a good chunk of change more than the base CX-30. Prices will reportedly start at $31,000 for the CX-30 Turbo, and go all the way up to $35,000 in the highest trim level. These prices are obviously encroaching on CX-5 territory, but the cheapest CX-5 with the same turbo engine is $36,235. Just like the Mazda3 Turbo, we can guarantee the CX-30 Turbo wonÂ’t be available with a manual transmission. That means MazdaÂ’s six-speed automatic will be doing the shifting. CarsDirect claims that Mazda intends to start producing the CX-30 Turbo in November this year, so the wait to buy wonÂ’t be terribly long. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.