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Mazda recalls 2019-2020 Mazda3 for errant activation of emergency braking system

The newly redesigned Mazda3 has been subject to numerous recalls since it went on sale for the 2019 model year. Today brings news of another such occurrence, as Mazda recalls 35,390 2019-2020 Mazda3s (sedans and hatchbacks). This recall is related to the automatic emergency braking system equipped to certain models. According to Mazda, affected vehicles may “unexpectedly stop while driving due to inadvertent activation of the Smart Braking System automatic emergency braking system.” The programming of the systemÂ’s software could cause the Mazda3 to “falsely detect an obstacle in front of the vehicle while driving.” In response to that detection, the software may automatically apply the brakes despite no collision being imminent. We donÂ’t have to explain how dangerous that could end up being for the driver and those around them. Your car slamming on the brakes for no reason could easily be the cause of an accident. As of now, Mazda says no injuries or deaths have been reported as a result of the defect. In case you havenÂ’t experienced the system in your Mazda3 yet, there is something to look out for. Mazda says a warning alarm will sound and a warning message will appear in the instrument cluster and head-up display when the car is about to perform an emergency stop. Mazda said that itÂ’s reported the defect to the NHTSA, but it hasnÂ’t been posted on the website yet. The fix is easy for some, but more difficult for others. Vehicles with early build dates will need the whole instrument cluster replaced or reprogrammed, as these cars have a different procedure for "temporary manual deactivation of the Smart Braking System." These early build cars will also receive a new owner's manual to reflect the revised procedure of temporary manual deactivation of the system. Later cars will only need the Smart Braking System software reprogrammed with an improved version. Mailings to owners for notification purposes should be completed on or before February 17 next year.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."