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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Turbocharged 2018 Mazda6 EPA mileage figures released

A few months after the reveal of the new turbocharged variant of the Mazda6, we now know how much more fuel the force-fed family sedan will require. The EPA rating puts it at 31 mpg on the highway, 23 in the city and 26 combined. That is less than the naturally aspirated model with either an automatic transmission or a manual, the former of which gets 35 mpg highway, 26 in town and 29 combined. But the naturally aspirated Mazda6's 184 horsepower and 185 pound-feet of torque are well short of the turbo engine's 250 horsepower and 310 pound-feet. The turbo Mazda6's fuel economy also puts it right in the range of similarly powerful sedans in the mid-size arena. In fact, almost every 2018 2.0-liter turbocharged sedan in the segment gets 26 mpg combined, including Kia Optima, Hyundai Sonata, Chevy Malibu, Buick Regal, and most versions of the Honda Accord, with only a difference of 1 or 2 mpg in city or highway results. The V6 Toyota Camry and Nissan Altima also hit this 26 mpg fuel economy mark. As far as power is concerned, the Mazda6 is also very even with the competition, most of which makes right around 250 horsepower, though the Toyota Camry's naturally aspirated V6 is a class-leader at 301 horsepower. But the 6's advantage is in torque. None of the mainstream family sedans touch the Mazda's whopping 310 pound-feet. The 2.0-liter Honda Accord and Ford Fusion come the closest at 273 and 275 pound-feet respectively. To beat the Mazda6 would require going for the Ford Fusion Sport, which is a unique step up in the segment with a turbocharged V6 making 380 pound-feet. The Fusion Sport takes a serious hit in the fuel economy department, though, getting just 20 mpg combined. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017.5 Mazda6 gives you more for the same money

The current Mazda6 has been around since the 2014 model year, but Mazda continues to update it and make it more enticing. For this midyear update that's earned the "2017.5" model year stamp, Mazda has added more standard features to both the base model Sport and midlevel Touring models. The Sport model now comes with blind-spot monitoring and rear cross-traffic alert as standard features. The Touring model picks up navigation and heated seats as standard equipment. You can also opt for 8-way power leather seats on the Touring as well. If the extra features weren't enough, Mazda doesn't charge anything extra for the trim levels. All the base prices remain the same. The cheapest Sport model, which comes with a manual transmission, still starts at $22,820. The cheapest Touring model, again with a manual transmission, keeps its starting price of $25,070. Aside from a nice addition of features for no extra cost, there's something else interesting about the 2017.5 Mazda6, and that's the model year itself. The last time Mazda used a half-year designation was for the 2016.5 CX-5. It was the last model year of the previous generation CX-5, with the completely redesigned model launching for 2017. This leads us to believe that we may be seeing a completely new Mazda6 for the 2018 model year, with a reveal sometime within a year. It's possible Mazda could just do a significant refresh for 2018 as well, but the 6 also is the next model due for a complete redesign. And since the folks at Mazda have told us they're in the process of thoroughly updating the lineup again, we would lean toward the likelihood of a completely new car rather than a refresh. Related Video: Featured Gallery 2017 Mazda 6 View 33 Photos Image Credit: Mazda Mazda Car Buying Sedan