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Toyota, Mazda form electric car technology venture

TOKYO — Toyota has established a new venture to develop electric vehicle technology with partner Mazda, seeking to catch up with rivals in an increasingly frenetic race to produce more battery-powered cars. Policymakers in key markets like China are pushing a shift to electric cars over the next two to three decades, while relatively new rival Tesla is gaining momentum and diesel cars are going through the fallout of the Volkswagen diesel scandal, pressuring traditional automakers to crank up plans for fully electric vehicles (EVs). At the same time, declining battery costs are enabling more power to be packed into cars, making an electric car future easier to imagine. Toyota said in a statement the new company will develop technology for a range of electric cars, including mini vehicles, passenger cars, SUVs and light trucks. Toyota will take a 90 percent stake in the joint venture, called EV Common Architecture Spirit Co Ltd, while Mazda and Denso Corp, Toyota's biggest supplier, will each take 5 percent. The plans build on a partnership announced in August when Japan's biggest automaker agreed to take a 5 percent stake in Mazda and two said they would jointly develop affordable electric vehicle technologies. Although Toyota is providing most of the financial firepower and existing EV know-how, Mazda's engineers have gained the admiration of the industry with breakthrough technologies such as its compression ignition engine announced last month. Shares in Mazda surged to end the day 3 percent higher, while those in Denso rose 1.8 percent. Toyota shares were flat. Both automakers are somewhat behind rivals, with neither having a fully electric passenger car on the market yet. After years of focusing on bringing hydrogen fuel cell vehicles to the market, Toyota last year set up a division to develop electric cars which is led by President Akio Toyoda, and said it plans to introduce EVs in China in the coming years. Toyota has also announced it will bring a game-changing solid-state EV battery to market by 2022. That division would continue as a separate entity from the new joint venture, a Toyota spokeswoman said, while adding that the two teams would co-operate on technology development. Mazda has an R&D budget a fraction of Toyota's, which has made it difficult to develop electric cars on its own. Even so, it has said it plans to launch EVs in 2020.

2021 Mazda CX-9 gets new tech, Carbon Edition

Mazda announced early Tuesday that the 2021 CX-9 is getting a nip-and-tuck styling update along with some updated tech, including a new 10.25-inch infotainment system powered by the latest version of Mazda Connect.  Mazda may have oversold things a bit by saying the 2021 CX-9 styling is new in the strictest sense. We only have this photo and Mazda's press release to go on, but from what we can tell, the changes are effectively relegated to trim elements available with certain option packages or trim levels, and mostly at the higher end. The fundamental shapes of the 2021 CX-9's body panels remain identical to 2020's, while changes include a new grille and wheel design on the Signature model. The biggest changes come care of the Carbon Edition, which gets "Polymetal Gray" exterior paint, gloss black door mirrors, a unique gloss black front grille and 20-inch black metallic aluminum alloy wheels. Inside, it adds red leather seats and black interior trim on the dash, door panels and handle bezels. In addition to the larger screen and updated infotainment interface, Mazda says the 2021 CX-9 will now offer wireless device charging, with a new pad incorporated into the cubby area forward of the gear selector.  The most exciting Mazda news for the coming model year might be the introduction of the turbocharged Mazda3, but here in Crossoverland, improvements to the CX-9 are both welcome and necessary. Mazda's stylish three-row is attractive and great to drive, but compromised in terms of practicality for those very reasons. Look for the '21 CX-9 to hit showrooms later this year.  Related Video:    

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.