Mazda B3000 / Ford Ranger -dual Sport V6 W/ Hard Tonneau Cover And Bed Extender on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda plans a new crossover for 2021

If Mazda is going to increase sales, it's going to need more crossovers. According to company CEO Masamichi Kogai, a new crossover that won't cannibalize sales of the CX-3, CX-5, and CX-9 is coming in 2021, to be built at the new U.S. factory Mazda is building in partnership with Toyota. The plant will be able to build 150,000 vehicles per year, and that full capacity will be reserved for the new CUV. With 112,235 units sold, Mazda's best-selling vehicle in the United States last year was, not surprisingly, the CX-5. With that in mind, it seems a safe bet that the new crossover will be a replacement for the discontinued CX-7 to slot above the CX-5 and below the CX-9. Kogai told Automotive News that the vehicle will be designed for America and built exclusively in the States. "We are actually going to introduce a totally new and different type of SUV," said Kogai. We don't know exactly what that means, but we hope the new model line follows Mazda's tradition of crossovers that are more fun to drive than their main competitors. Related Video:

2014 Mazda6 gets up to 38 mpg, priced from $20,880*

The 2014 Mazda6 starts at $20,880 - *excluding a $795 destination fee - and will offer buyers up to 37 mpg highway in base form. That money will fetch buyers a 2.5-liter four-cylinder paired to a six-speed manual - a setup packing 184 horsepower and 185 pound-feet of torque. The Skyactiv powertrain is good, Mazda says, for 25 miles per gallon in the city and 37 mpg on the highway. Stepping up to the six-speed automatic gearbox will yield an additional 1 mpg in city and highway driving for up to 38 mpg highway. Despite offering more equipment, the base 2014 model carries a modest $155 price increase over its 2013 predecessor.
Available trims include i Sport starting at $22,495 and i Touring at $24,495 (*both excluding destination charges). The latter swaps the standard car's 17-inch wheels for 19-inch rollers and includes dual-zone automatic climate control and leatherette sport seats among other niceties. Buyers can snap up a tech package that includes TomTom navigation and an 11-speaker Bose Centerpoint sound system for $2,000. Keyless entry, rain-sensing wipers and the company's Smart City Brake Support are all part of that kit as well. Check out the full press release below for more information, and look for more details on the diesel-powered 2014 Mazda6 as we get closer to that vehicle's launch.