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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Race-inspired Mazda 3, CX-5, and Miata look great with white letter tires

At the 2020 Tokyo Auto Salon, a customization show that is kind of like SEMA but definitely not the same, manufacturers promote what is available and explore what's possible. Mazda brought a variety of vehicles to the show, but none more intriguing than the Mazda Motorsports Miata, Mazda3, and CX-5 concepts. The trio has race-inspired graphics, as well as a slew of visual and mechanical changes. The three vehicles have a core pack of changes, then each one has its own signature pieces to create some differentiation. The roadster, hatchback, and crossover have height-adjustable suspensions, upgraded brakes, MazdaSpeed tow hooks, circular number body decals, new wheel nuts, Alcantara steering wheels and shift knobs, special heel plates, MazdaSpeed six-point harnesses, and MazdaSpeed sport seats. The Miata and 3 have Fujitsubo stainless mufflers, while the CX-5 has a slightly different exhaust. The Roadster appropriately has the most involved individual upgrades. It has a body kit with front, side, and rear alterations, and it sits on RAYS ZE40 17x7.5J wheels wrapped in Potenza RE-71R 215 / 45R17 rubber with beautiful white lettering. It also has a Cusco roll bar, a MazdaSpeed rear spoiler, a MazdaSpeed strut bar, and a MazdaSpeed lower arm bar. Inside, the door trim, decoration panel, shift boot, center console lid, and parking brake boot are draped in Alcantara. An aluminum pedal set is adds a final touch of polish. On the Mazda 3 hatchback, the aero kit is specifically noted to be "Signature Style." Mazda also upgraded the strut bar and lower arm bar, and threw on Rays ZE40 18x7.5J wheels in Potenza RE-71R 215 / 45R18 tires, also with white lettering. Black mirror caps, a scuff plate, and a sports pedal set complete the concept. On the CX-5, Mazda made it sportier but also added some crossover-focused features, too.. It has Mazda-styled aero, an Auto Exe sports muffler Rays G25EDGE F1 20x8.5J wheels, Bridgestone ALENZA001 255 / 45R20 tires with white lettering, and a new wheel nut set. It also has a scuff plate, premium floor mats, a premium luggage mat, and sports pedals. For now, these are only concepts, with no word as to whether anything similar could hit Japanese markets, let alone U.S. shores. A Mazda engineer previously said a MazdaSpeed3 wouldn't happen, but the company is reportedly considering a 3 with a 250-horsepower 2.5-liter four-cylinder engine.  Related Video: This content is hosted by a third party.

At least 15 states jockeying for Toyota and Mazda factory jobs

Just a few weeks ago, Mazda and Toyota announced a partnership that would lead to an all-new $1.6 billion plant here in the United States. The plant will build EVs and is expected to employ roughly 4,000 people directly while creating thousands of indirect jobs through suppliers, shipping and more. The Detroit Free Press reports that as many as 15 Midwestern and Southern states are understandably interested in striking a deal with the automakers. Most of the states already have ties to the auto industry. While the Midwest has traditionally been home to auto manufacturing in the United States, in the past 25 years or so, the South has made a big push, offering tax incentives and a union-free workforce. Alabama alone is home to facilities from Honda, Hyundai, Mercedes-Benz and Toyota. Others house a burgeoning tech or manufacturing industry ripe for the picking. Freep breaks down the pros and cons for each state, with much of the focus being on supply chains and a reliable and plentiful workforce. The latter is of particular concern in states like Alabama and Michigan that already have a big auto industry. Toyota may feel those areas have already been tapped for talent. Most of the states are along or adjacent to Interstate 75 and its extended roots, so others like Texas and Iowa will have to fight hard if they want this facility. It's only been a few weeks, though. With manufacturing jobs in such great demand and elected officials eager to show they're seeking them for their states, it wouldn't be surprising if a few more joined the fray. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Detroit Free Press Green Plants/Manufacturing Mazda Toyota