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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

The 2018 Mazda6 also snags top IIHS safety rating

The Insurance Institute for Highway Safety is one of two organizations that issues important safety ratings. To get to IIHS's Top Safety Pick rating level, the 2018 Mazda6 not only had to ace a bunch of difficult crash tests, it also must have headlights that meet a strict test as well. Its stablemate, the CX-5 crossover just received the even higher Top Safety Pick+ rating. Both must be equipped with optional adaptive headlights to achieve these ratings. The rationale is, many crashes happen at dusk or in the dark, and an outsized number on unlit roads. While almost all modern headlights outperform the dim, unfocused sealed beams of the past, IIHS says that government regulations aren't doing a good enough job of ensuring real-world performance. Adaptive headlights turn with the front wheels, helping out a lot in IIHS's tests on illumination in sharp and gradual curves. Related: How the 2018 Mazda6 stacks up to its competitors in the midsize sedan segment The Adaptive Front-Lighting System is only available in the Grand Touring Reserve and Signature trim levels, meaning that you'll have to upgrade to those fancy versions to get it. It'd be nice if Mazda allowed even lower-trim buyers to add this as a stand-alone option, but for now that's not how it works. Fancy, safer headlights or no, we love the new Mazda6, especially the turbocharged version. It's one of the most fun sedans around. And, according to IIHS, now one of the safest. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.