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Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Bighearted enthusiast rescues stranger's Mazda RX-7 from floods

With Tropical Storm Cristobal charting a path for the Gulf Coast, a Biloxi, Mississippi, local named Khuong Nguyen wanted to get his FD-series Mazda RX-7 out of the storm — the coupe had some bad seals that would let in rain. He parked the orange and black coupe in the bottom story of a parking garage at the city's Golden Nugget Casino, which kept the rain from getting in. But Cristobal came on stronger than expected, creating a new threat of water from below when the parking garage began to flood. Austin Owens, a Gulfport resident about 10 miles from Biloxi, saw photos of the RX-7 with water up to its rockers on a local Cars and Coffee page. As he would later tell Jalopnik, the RX-7 being one of Owens' dream cars, he decided he needed to rescue it. Just to make sure we're all on the same page, a young man braved a tropical storm in his own vehicle to save a stranger's RX-7 in another city. Owens dragooned a friend and hopped in a Ford Bronco, dodging closed roads and fording three or four feet of water on open roads. They drove to Home Depot to pick up cinder blocks, then headed to the Golden Nugget parking garage. As Owens and his friend arrived, they met Nguyen and a couple of his friends pulling Nguyen's second car, a Ferrari 360, out of the garage on a trailer. The RX-7 had already been set on wood blocks, thin bricks, and some orange wheel chocks, but the stilt job wasn't high enough in front; the water in parts of the garage was knee deep. Owens jacked up the RX-7 to get the cinder blocks under the front wheels; the rear end was fine, due to the slope of the garage floor. Success. As one of Nguyen's friends told Jalopnik, Owens' actions "did give us adequate time to combat the rising water." The success came at a cost, though, Owens reporting, "We actually killed the [BroncoÂ’s] transmission on the way out. We actually had to drive in second gear all the way home" due to floodwater seeping into the transmission. He has no regrets, explaining his derring-do with, “ItÂ’s a rare car ... I would hope somebody would do the same for me if I was in the situation with a car of that stature. I didnÂ’t have it in my heart to leave it there." With the story blowing up on Facebook, he told the legion of enthusiasts sending their respects, "Appreciate the love, but IÂ’d expect the same for one of my cars," followed by, "Alright, whoÂ’s down for some Forza?" Save for the original seal issue, the RX-7 came out of the storm with no issues.

Mazda will introduce a groundbreaking new diesel engine in 2020

Mazda is preparing to introduce its first series-produced electric car, but it's not sending the diesel engine to the automotive graveyard. The company remains committed to turbodiesel technology, and it will take its efficiency to the next level when it introduces a new range of engines in 2020. "We are sticking to diesel engines. In 2020, we have a new approach to diesel engines. We will show you how clean and very efficient diesel engines can be," pledged Christian Schultze, the head of research and development for Mazda's European division, in an interview with British magazine Autocar. He declined to provide specific details about the breakthrough that made a cleaner, more efficient diesel engine possible. Asked about how the engine compared to SkyActiv-X, the carmaker's newest and most innovative gasoline-powered engine, he pointed out "there are not so many differences between [gasoline] and diesel." His announcement falls in line with Mazda's belief that it's crucially important to consider real-world emissions over the life cycle of a car, not just local emissions. The company has realistically stated the internal combustion engine -- whether it burns gasoline or diesel -- will "continue to be the base power for 85 percent of all cars up until 2035." It might join forces with a 48-volt electrical system, or it might be part of a plug-in hybrid drivetrain, but it will still be around in 15 years. To that end, it's important to keep improving the technology, and not to prematurely pen its obituary.  "We hope governments wake up and see that electrification is one way but there are others, too," Schultze concluded, adding that SkyActiv-X is a step in the right direction. Mazda will release more details about its next turbodiesel engine in the coming months, but it's too early to tell whether it will available in the United States, where demand for oil-burning cars has hit rock bottom. As of 2019, the only diesel-powered Mazda sold in America is an upmarket variant of the CX-5 (pictured). Auto News Mazda Diesel Vehicles