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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda announces mild-hybrid variant of MX-30 crossover in Japan

Mazda hinted its first series-produced electric car, the MX-30 introduced in late 2019, might not be sold in the United States. We could see it on our shores with another powertrain under its coupe-like sheetmetal, however. The company announced a mild-hybrid variant of the crossover during a press conference held in Japan. Technical details about the gasoline-electric MX-30 are hazy, but Mazda said it's powered by the same basic mild-hybrid system available in the Mazda3 and the CX-30. That means the drivetrain is built around a 2.0-liter four-cylinder engine and a small electric motor that captures the kinetic energy generated while braking. It uses this electricity to power the car's electronics, and it injects it into the driveline to deliver bursts of extra power. Fuel economy and performance figures haven't been released yet. We expect the mild-hybrid model will be quicker than the heavier electric version, and its driving range will be appreciably greater. The electric model is equipped with a relatively small, 35.5-kilowatt-hour lithium-ion battery pack that delivers a 124-mile range. Mazda explained using a smaller pack yields total CO2 emissions on par with a turbodiesel-powered Mazda3. The biggest visual difference between the two variants is an e-Skyactiv-G emblem on the hatch. Both model wear the same sporty design characterized by a steeply-raked roof line and a set of rear-hinged half doors reminiscent of the rotary-powered RX-8. It's the same story inside, where the hybrid and the EV are all but identical. Significantly, the hybrid MX-30 is expected to cost less than the electric model, which carries a base price of ˆ33,490 (about $40,000) in Germany. All told, it's better positioned than the EV to stick the landing if it's sent to the United States. Mazda hasn't yet published a list of the countries where it will sell the hybrid MX-30. Autoblog asked the company for additional details, and received word back that the company hasn't yet "made any announcements on MX-30 for the U.S. market." Related Video:     Featured Gallery 2021 Mazda MX-30 e-Skyactiv-G Green Mazda Crossover Electric Hybrid

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership