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Maserati marks centenary with 50,000th unit at Grugliasco

Maserati is celebrating its centenary this year, but if that wasn't enough of a milestone, the Trident marque has reached another, completing its 50,000th unit at its plant in Grugliasco. Whether 50,000 seems like a lot or a little depends largely on your perspective. Toyota, for example, sold over three times that many cars in the United States alone just this past month. But for Maserati and the Grugliasco plant, it's an awful lot. The plant was acquired not long ago from the failed Bertone coachbuilding operation to bolster the principal site in Modena. It just kicked off production barely two years ago in January 2013 and handles assembly of the Quattroporte and Ghibli – Maserati's top sellers, but hardly what you'd call "volume models" by any means. The landmark 50,000th vehicle was a Quattroporte S Q4 in dark grey with a red and black interior, bound for the US market that's reaching new sales records for the ambitious Mondenese automaker.

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati special editions celebrate the end of the V8 at Goodwood

The Goodwood Festival of Speed is ready to cheer anything with pretensions to velocity, equally respectful to new hooligans trying to seize the day and veterans that have had theirs. Maserati's brought both to the 'sceptered isle, sometimes demonstrated in the same body. The house of the trident will start shutting down V8 production next year, bringing an end to 64 years of eight-cylinder Maseratis going back to the 5000 GT of 1959. The Ghibli 334 Ultima and Levante V8 Ultima special editions commemorate the sunset, both powered by the departing twin-turbo 3.8-liter V8 making 572 horsepower and 538 pound-feet of torque. The sedan gets the "334" designation of its top speed in kilometers per hour, known as 206.3 mph in non-metric lands. That's three miles per hour more than the Ghibli Trofeo's top speed as shown on Maserati's retail U.S. site. Performance and aero updates include a new carbon fiber spoiler, special tires made from a new compound, and 21-inch Orione wheels. The sprint to 62 miles per hour drops from 4.3 seconds to 3.9. The automaker calls this car the "current fastest internal combustion engine sedan in the world," and it's going to climb the Goodwood hill. Each special edition gets 103 examples. Maserati hasn't discussed regional allotments nor how to make a reservation. The rest of the Italian showcase in Lord March's back yard revolves around the new. The GrandTurismo Trofeo with a Nettuno V6 will be there, the 542-hp V6 stepping further out of the shadow of the V8. The battery-electric GranTurismo Folgore takes a bow as well, as does the Grecale Folgore. Artsy types will want a look at the GranTurismo Prisma, a one-off based on the Nettuno-powered GranTurismo Trofeo. Revealed a few months ago, this tips a cap to 75 years of the automaker. Artists hand-painted the body with 14 colors that nod to classic Maserati hues, then hand-painted the names of classic models like the Indy, Mistral, and Amaranto, applying more than 8,500 individual characters. Finally, a GranTurismo Folgore and an MC20 Cielo will join the Ghilbli 334 Ultima making a run up the hill. The MC20 Cielo is returning for a second run after a debut jaunt last year.