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Maserati CEO says new Alfieri will finally make Geneva in 2020

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car. Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles. "Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante. The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version. Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester. Related Video:

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati MCXtrema revealed as a track-only limited-production 'toy' at The Quail

The Maserati MCXtrema just had its sheet pulled off at The Quail, A Motorsports Gathering. It’s yet another race car variation of the MC20, following in the footsteps of the Maserati GT2. Unlike the GT2, though, the MCXtrema is not designed to be used in any official racing series. Instead, itÂ’s a race car built without boundaries for maximum performance. And of course, because itÂ’s a race car, itÂ’s not street-legal either.  What is it for then? Maserati claims the MCXtrema is meant for “purist collectors and for the loyal customers of the brand, who wish to add a new ‘toyÂ’ to their garage that can swallow up the curbs of the most exciting tracks during private tests.” Basically, just think of it as a millionaireÂ’s toy to take out on the occasional weekend track day. ItÂ’s just for fun, not for any serious competition use. Since itÂ’s not regulated by any specific racing series, Maserati pumped output all the way up to 730 horsepower from the twin-turbo Nettuno V6 engine. ThatÂ’s 109 horsepower more than the road car and the GT2. Maserati didnÂ’t go into detail about the aero and suspension package, but it sure does look as extreme as the name of the car makes it out to be. Only 62 MCXtremas will be built, and from what we can tell, theyÂ’re already spoken for. WeÂ’re not sure how much one will cost either, but youÂ’ll be able to see it in person at The Quail on the Monterey Peninsula today. Related video: