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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati Levante is Italy's answer to the Porsche Cayenne

When Maserati released the first images of the new Levante – and said little else about it – we wondered what it would be under the hood. Crossover or not, it is still a Maserati, after all. The full details are now here. Globally speaking, Maserati will offer the Levante with three engine options. All of them are turbocharged 3.0-liter V6s, but they vary widely in output and even burn different types of fuel. The base model packs 350 horsepower and 368 pound-feet of torque for a 0-62 time of 6.0 seconds flat – the same as the base Ghibli, but four tenths slower with a bigger form to move. The Levante S offers a rather impressive 430 hp and 427 lb-ft (more than the Ghibli S) for a 5.2-second sprint. And while the diesel model has the least power, it also offers the most torque, at 275 hp and 442 lb-ft (slightly more than the oil-burning sedan) for a 6.9-second time. Whichever engine is chosen, it comes mated to an eight-speed automatic transmission, all-wheel drive, and a limited-slip differential. Those output figures compare rather favorably to the Porsche Cayenne with which the Levante will invariably be compared. But Porsche and Maserati aren't the only high-end, old-world automakers that have now broken into the crossover game. So have Bentley and Jaguar, and soon so will Aston Martin, Lamborghini, Lotus, and Rolls-Royce. It's all part of an onslaught of crossovers coming from some of Europe's most vaunted marques. And while Maserati hasn't gotten there first, it hasn't gotten there last, either. With two sedans already out and a new sports car on the way, the Levante puts the Modenese automaker in prime position to grow, and grow big. View 21 Photos View 4 Photos Related Video: MASERATI LEVANTE DEBUTS AT THE GENEVA MOTOR SHOW Maserati's first SUV receives its eagerly-anticipated world unveiling at the Geneva International Motor Show Modena, 01 March 2016 – Maserati has chosen the 86th Geneva International Motor Show to introduce the first SUV in its hundred-year history: the Levante. As with many Maseratis from the past, the new car's name is inspired by a wind: the Levante is a warm Mediterranean wind that can change from a light breeze to an irresistible natural force in an instant, mirroring the character of the first Maserati SUV. The Levante is the ideal complement to the Maserati range. Combined with the Quattroporte, Ghibli, GranTurismo and GranCabrio, the range now covers the entirety of the global luxury automotive market.