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Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati offers Extra10 limited powertrain warranty on all new vehicles

Maserati is still trying to get its sales forecasts to match its sales results. A raft of new product should keep the Italians on the list of vehicles to compare when shopping for luxury performance, but reliability concerns continue to cast shadows. With the Grecale on the way, Maserati will likely begin luring buyers focused a lot more on reliability than the usual Quattroporte owner. To address potential mechanical doubts, Maserati's offering a new Extra10 Warranty Program around the world on every new model to allay some fears. The 10-year limited powertrain warranty covers the engine and transmission or transaxle. The good news is that not only will it be available to North and South American buyers from October 1, 2022, certain current owners whose Maseratis are no more than 9.5 years old will be eligible, and the warranty doesn't cap mileage.  It won't be free, but few such warranties are. It's offered as an add-on to Maserati's extended warranty offerings, which can cover a powertrain for up to seven years and unlimited miles so long as extensions are purchased within the warranty and mileage periods. The present plans already include benefits like roadside assistance and help with onward travel. Extra10 throws in other sweeteners like pick-up and return service and a courtesy car. The automaker has made Extra10 transferrable, too, "aimed at consolidating the value of its cars over time, guaranteeing total peace of mind by combining top performance and the driving pleasure typical of every Trident car." Finally, Maserati says "Customers have the option of purchasing extended powertrain coverage in one-year increments (e.g., 5th year to 10th year of ownership)," so there's no large lump sum necessary.  Once October hits, interested owners should visit their Maserati dealers to see if their vehicles are eligible. The program excludes cars that have been raced "or tampered with," cars that have been in major accidents, and cars that are stolen. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati calling in new Quattroporte for electrical issue

Exotic automobiles are just that: exotic. As in, rare. While Maserati is trying is darnedest to emerge from the fringes, its products are still less common than competitors from Germany, Japan or even the UK. Which is probably - more so than any superior quality or safety standards - why we rarely see the Trident marque's products the subject of a recall. Although it does happen upon occasion.
Back in the spring, Maserati had to call in over seven thousand examples of the Quattroporte, GranTurismo and Alfa 8C over rust issues. Now that the new Quattroporte is upon us, the Modenese automaker has apparently run into another small problem.
This time the issue revolves around the wiring harness for the alternator/starter motor, an improper crimp in which could cause the battery cable to short and start a fire. As a result, the National Highway Traffic Safety Administration is prompting 63 owners of the 2014 Quattroporte GTS V8 to bring their cars in to their local Maserati dealer to have the wiring harness replaced.