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2024 Maserati GranTurismo PrimaSerie 75th Anniversary edition revealed

Maserati revealed the new GranTurismo’s interior earlier this week — but wait, thereÂ’s more. Just shown is a special launch edition of the GranTurismo that goes by PrimaSerie. If you recall the MC20 CieloÂ’s reveal, that model was also launched with a PrimaSerie special edition model. This GranTurismo follows the trend, but in a slightly different package. To celebrate 75 years of Maserati, this modelÂ’s full, official name is the PrimaSerie 75th Anniversary. In keeping with the “75” theme, Maserati plans on building four sets of 75 matching cars — each of the four sets has its own, unique appearance. That means there will be a total of 300 GranTurismo PrimaSerie models. Pictured here are the two Trofeo models — powered by MaseratiÂ’s Nettuno V6 engine — that will be available. The gray car is technically Grigio Lamiera Matte, and the black car is finished in a paint Maserati calls Nero Scarabeo Matte. If you opt for the Grigio Lamiera PrimaSerie, itÂ’s paired with Corse Red accents on the logos, scripts, air vents, wheels and interior stitching. The 75th anniversary logo can be seen on the wheels, and if you look inside, itÂ’ll be on the headrests, too. Go for the matte black option, and this one is paired with Mint Green accents all over the exterior and interior. Despite the paint color of the cars being rather subtle shades, all the colorful accents on these special editions make them not-so-subtle. Not pictured yet are the Folgore PrimaSerie options. Maserati says the two special editions for the electric GranTurismo will be painted in either Rame (a copper-like color) or Blu Inchiostro (blue). Pricing isnÂ’t out for these PrimaSerie models, but Maserati allows you to express interest for the Trofeo models on its website. Opting for one of the launch editions would make you one of the first owners of the redesigned GranTurismo when it comes out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Maserati GranTurismo Folgore revealed

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Maserati Ghibli S Q4 [w/video]

For one reason or another, this is a car people stare at. They might be drawn to its curvaceous shape riding on immense wheels. They could be intrigued by its gaping, blacked-out grille which houses an equally outsized trident logo, or doing quick calculations about the last time they saw a car wearing the name Maserati. It may be its sports-car-like proportions mixed with achingly long, four-door bodywork that draws their eye.
Or, and I urge you to consider this theory carefully, the people taking notice of this Maserati Ghibli S Q4 might simply be newly alert after hearing the sound of its exhaust ricocheting off any solid thing nearby as I drive past grinning like a certified asshat. Did you hear an Italianate engine song careening through your Ann Arbor, MI neighborhood, in the black of the early morning, just a few weeks previous? Sorry, guy, that was probably me.
I spent a week hammering this all-wheel-drive Ghibli as hard as I dared in the last truly miserable stretch of the God Awful Winter of 2014. I can honestly say that I enjoyed myself, shocked at both the frank way this new challenger luxury car went down the road as well as the attention it garnered in the process.