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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati MC20 bringing twin-turbo V6 to September debut

There is a touch more information on the pieces going into the Maserati MC20, starting with intel to Car and Driver that the mid-engined coupe will launch with a "new twin-turbo V6 rumored to make more than 600 horsepower." Last time we heard about the flagship coupe created to return Maserati to the race track — and serve as a halo to burnish the entire lineup and drive more impressive global sales — the rumblings predicted a hybrid V6 making 600 hp or thereabouts. Mystery shrouds the engine's displacement, but the stillborn Alfa Romeo 8C and GTV were predicted to get a 3.0-liter twin-turbo V6. When Car magazine asked a Fiat Chrysler engineer if the MC20's engine would take that motor and enlarge it to 3.6 liters, the response was, "Displacement costs only pennies, but pays back big bucks in power and torque."  C/D writes that a hybrid version of the twin-turbo V6 comes later. Car predicts the electronics crank output to roughly 700 horsepower, which can't be a random number since Alfa Romeo touted the now-dead 8C as having "700+ combined horsepower." The naturally aspirated mill and its sequential turbochargers send power exclusively to the rear wheels through a Getrag eight-speed dual-clutch transmission. The hybrid models, perhaps earning the Trofeo name signifying top-tier grunt, go all-wheel drive with "e-modules" on the front axle. Previous scuttlebutt pegged the most intense trim as having three electric motors, which sounds like the setup found in other super coupes like the Acura NSX, placing one e-motor between the engine and transmission, the others on the front axle. The lineup eventually welcomes a battery-electric model, too, as well as a convertible. Rumor has a massaged version of the carbon tub from the Alfa Romeo 4C sitting between the front axle and engine, although longer and wider and sitting on a longer wheelbase.   With the novel coronavirus still upending everything, the MC20 debut has been moved from May to September. C/D figures a starting price of around $160,000 when the model goes on sale in the U.S. next year, after launching in Europe toward the end of 2020. That theoretical price might sound substantial, but it only adds $9,000 to the MSRP of the current GranTurismo Convertible. Car's figure comes in a little higher, at "less than GBP200,000," around $250,000 U.S. Related Video:      

The List #0100: Drive the Italian Alps

The List travels to northern Italy to experience driving the Italian Alps. For this grand drive, we need a proper grand touring sports car. The Maserati Quattroporte fits the bill, with four doors, space for luggage, and all-wheel drive for those snowy mountain passes. But first our hosts make a quick stop at the Museo Casa Enzo Ferrari in Modena to take in an exhibit celebrating 100 years of Maserati. "The scenery is unbelievable," says host Patrick McIntyre. "If you're going to come all the way to Italy, rent a car and drive through [the Alps]." Join Jessi and Patrick as the check 'drive the Italian Alps' off of their list. Have an RSS feed? Click here to add The List Click here to subscribe to The List in iTunes Click here to learn more about our hosts, Jessi and Patrick