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Maserati to recall Quattroporte and Ghibli over shifter

On Thursday, documents on the National Highway Traffic Safety Administration's website revealed that Maserati is preparing to recall 13,092 2014 Quattroporte and Ghibli sedans because of a "counter-intuitive" gear shift lever. The shifter may lead drivers to believe the car is in park while it's actually in reverse, potentially causing the car to roll away. Fiat Chrysler Automobiles, Maserati's parent company, has recalled 1.1 million vehicles worldwide for this same issue. The affected vehicles span several model years and all share a ZF-designed eight-speed automatic transmission. The shifter design in these vehicles is similar to but not exactly like the one in the two Maseratis. Currently, 41 injuries have been attributed to this issue. There seems to be no indication of hardware failure for any of these incidents. In the United States, the 2012-14 Dodge Charger and Chrysler 300 and 2014-15 Jeep Grand Cherokee were named in this first recall. Actor Anton Yelchin's recent death, caused when he was crushed by his 2015 Jeep Grand Cherokee, may be related. As of the current model year, the Charger, 300, and Grand Cherokee have an updated shifter design. According to the documents, FCA is currently working on a software update that will remedy the issue. Because the solution must be tested and verified, the company doesn't expect it to be ready for another few months. Both recalls were brought about after a NHTSA investigation. In May, NHTSA suggested Maserati issue a recall and on June 1 the company agreed with the group's assessment, though Maserati did tell NHTSA that they have had no complaints of vehicles rolling away. We're currently waiting on comment from Maserati North America and will update the story when more information is available. Related Video: Recalls Maserati Luxury Sedan maserati ghibli

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2022 Maserati Ghibli, Levante and Quattroporte get new trim levels

Maserati's three-car lineup soldiers into 2022 with some new trim levels for the Ghibli and Quattroporte sedans and the Levante crossover SUV. Say arrivederci to the GranLusso and GranSport nameplates and buongiorno to the new GT and Modena monikers. They join the Trofeo, which arrived last year as the top-of-the-line variant for sedans after having been introduced on the Levante in 2018. In the Ghibli, the GT is powered by the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside. The Ghibli Modena features a 424-horsepower version of the V6 engine with 428 lb-ft. Restyled bumpers with black inserts and 20-inch wheels complete the look outside, while the interior boasts "wraparound" leather seats. The top-drawer Ghibli Trofeo returns with its Ferrari-built 580-horsepower twin-turbo 3.8-liter V8 with 538 lb-ft of torque (top speed: 203 miles per hour). The Ghibli Trofeo is also denoted by its carbon-fiber exterior trim, 21-inch wheels and red brake calipers. The Quattroporte GT uses the same 345-hp twin-turbo V6 as the Ghibli GT. The bigger sedan does upgrade to 19-inch wheels outside and what Maserati refers to as "radica" trim inside. In the Quattroporte also, the Modena again uses the 424-hp V6, rolls on 20-inch wheels and is dressed up inside with piano black accents. The Quattroporte Trofeo also rocks the 580-horse twin-turbo V8, carbon-fiber exterior, 21-inch wheels and red brake calipers. The Levante GT again uses the 345-hp V6 but deviates from the sedans with its 19-inch wheels and piano black interior accents. The Levante Modena gets the 424-hp V6, but a Levante-exclusive Modena S model swaps in a 550-hp version of the turbocharged V8. The Levante Modena S also has black exterior elements (the Nerrissimo Pack) and red calipers. The Levante Trofeo gets the full 580-horse version of the V8, again with carbon-fiber exterior trim and 21-inch wheels (with 22-inch available). Pricing has not yet been released for the 2022 Maseratis, although the cars are available to order starting July 1. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.