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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.

2024 Maserati GranCabrio previewed in official photos

The new 2024 Maserati GranTurismo made its official debut in September 2022, so it stands to reason that the GranCabrio is right around the corner. It's not ready for its big debut yet, but "official spy shots" released by the company give us a decent idea of what to expect. While the prototype is covered in camouflage, we can tell it looks a lot like the GranTurismo from the rocker panels to the belt line. That's not a bad thing: The second-generation coupe is characterized by an elegant, swoopy design that perfectly embodies the definition of a grand tourer. Above the belt line, the GranCabrio receives a power-operated cloth soft top. Photos of the interior haven't been released yet, though it's reasonable to assume the coupe and the convertible will look a lot alike from the driver's point of view. Maserati told Autoblog that the GranCabrio range will mirror the GranTurismo's, so buyers will have three variants called Modena, Trofeo, and Folgore to choose from. Power for the Modena will come from Maserati's excellent Nettuno engine, a 3.0-liter V6 that's twin-turbocharged to 490 horsepower and 443 pound-feet of torque. This engine was developed in-house, and it's also found in the MC20 and the Grecale. Next up is the Trofeo, which will receive an evolution of the six rated at 550 horsepower and 479 pound-feet of torque. The engine will spin the four wheels — that's a significant change, as the original GranCabrio was rear-wheel-drive — via an eight-speed automatic transmission. Alternatively, the electric Folgore model will use three motors rated at a combined 751 horsepower and 996 pound-feet of torque. That system is built around an 800-volt electrical system and linked to a 92.5-kilowatt-hour lithium-ion battery pack. "We're going to let buyers decide [whether they prefer the V6 or the EV]; we can scale production up or down depending on demand. We don't want to influence our customers' choice," William Peffer, the head of Maserati's North American division, told Autoblog. Additional details about the 2024 Maserati GranCabrio will emerge in the weeks leading up to its launch, which is scheduled for early 2023.