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Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati

No longer embedded in the gap separating Alfa Romeo and Ferrari, Maserati is preparing to give its range of models an overhaul that's so comprehensive it merits its own chapter in the firm's history. The first car in this installment isn't a volume-generating crossover or a politically correct electric car (though, fear not, both are coming soon). It's a mid-engined, 621-horsepower coupe designed with an unabashed focus on performance. Called MC20, it will join a segment dominated by Lamborghini, McLaren, and former sister company Ferrari. Maserati explained developing the MC20 took about two years thanks in part to software-based simulation testing that saves the firm a significant amount of time and money. 97% of dynamic tests were performed using simulator designed in-house, and engineers then fine-tuned the car by testing it in real-world road and track conditions around the world. Lap times were extremely important, because the MC20 was built to race. We'll need to wait to find out where it will compete, and what it will look like in full racing regalia. Maserati has only unveiled the street-legal variant, which wears a low-mounted oval grille, swept-back headlights, and triangle-shaped rear lights. All of the brand's defining characteristics are accounted for, and stylists intentionally weaved a handful of subtle references to the MC12 built in 2004 and 2005 into the design. Viewed from the side, it wears the typical proportions we expect from a mid-engined supercar. It upholds Italy's well-earned reputation for creating poster-worthy supercars that blur the line between transportation and art Da Vinci would be proud of. Slightly bigger in person than in photos, the 3,306-pound MC20 stretches 184 inches from end to end, 77 inches wide and 48 inches tall. Its cargo capacity checks in at 1.8 cubic feet in the frunk and 3.5 cubes in the trunk. For context, the 3,423-pound Lamborghini Huracan measures 176, 76 and 46, respectively. And, for another mid-engined point of reference, the 2,943-pound Porsche 718 Cayman measures 172, 71 and 51, respectively.  Maserati chose not to give the MC20 active aerodynamic components, though the coupe depends on a small, neatly integrated rear spoiler for downforce, and it relied extensively on carbon fiber to keep weight in check. It also installed butterfly doors, but they're more functional than their made-for-Instagram flair suggests.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video: