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Ghibli PHEV will launch Maserati's electrification offensive

The hybrid variant of the Maserati Ghibli  announced in 2019 is allegedly scheduled to make its public debut during the 2020 Beijing Motor Show. The yet-unnamed model will launch the Italian brand's electrification offensive. Sources familiar with Maserati's plans told Automotive News Europe the Ghibli hybrid will greet the public for the first time when the Beijing show opens its doors on April 21. Going hybrid in China makes sense on several levels. It's an important market for Maserati, the current-generation Ghibli (pictured above) broke cover at the 2013 Shanghai auto show, yet it's a country it has struggled to gain a secure foothold in. Adding electrified options to its range could give its annual Chinese sales a big boost because officials are promoting cars with a plug to curb pollution. There's no word yet on what kind of hybrid technology the Ghibli will receive, though Automotive News Europe speculated it will be a plug-in setup capable of powering the sedan on electricity alone for short distances. Similarly, it's too early to tell if the Italian firm will drop a hybrid powertrain into the Ghibli as we know it and push it to the market, or if it will also make visual, tech, and other mechanical updates to the seven-year-old model. Maserati hasn't commented on the report, and it hasn't announced when the Ghibli hybrid will make its debut; it only pledged to release the model in 2020. Similarly, we don't know if the sedan will be sold in the United States yet. We've reached out to the company for clarification, and we'll update this story if we learn more. Looking ahead, every model Maserati releases will incorporate a degree of electrification. Some will be hybrids, we expect the existing Quattroporte and Levante models will receive gasoline-electric technology, and we know the replacements for the GranTurismo and the GranCabrio due out in 2021 and 2022, respectively, will be the firm's first battery-electric models. There's a new sports car right around the corner, too, and rumors indicate it will be aimed at the Lamborghini Huracan Evo, but we'll need to be patient to find out what's under the camouflage. Related Video:

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2022 Maserati Grecale SUV begins prowling the streets of Modena

Maserati has started testing the Grecale, its second SUV, on the streets of Modena, Italy. Aimed directly at the Porsche Macan, the Levante's smaller sibling will take the 107-year old Italian firm into a lucrative new segment. Klaus Busse, the head of Maserati's design department, told Autoblog that the new MC20 coupe points to the direction stylists will take the rest of the range in, and official spy shots give us a better idea of what he meant. It looks like the Grecale's front end is dominated by an oval grille shaped a lot like the MC20's. An image we took at the company's headquarters in the fall of 2020 provides an even clearer view of what the model will look like. Its overall proportions remind us of the Levante's, meaning it's far more sporty than utilitarian — you didn't think Maserati would try to rain on the Ford Bronco's parade, did you? Even several layers of psychedelic camouflage can't mask the shapely quarter panels and the sloping roof line accented by a spoiler.  It's too early to tell what's under the camouflage, let alone what's lurking beneath the sheet metal, but unverified rumors claim the Grecale shares its basic underpinnings with the Alfa Romeo Stelvio, which is widely praised as one of the best-driving SUVs on the market. If the report is accurate, Maserati's next SUV could land with four- and six-cylinders on its palette of available engines. One might be the 3.0-liter Nettuno developed for the MC20. Maserati will take the Grecale on a world tour to put it through its paces in the freezing cold, in triple-digit heat, on challenging race tracks, and even on a few off-road trails. Its official unveiling is scheduled for later in 2021, and series production will start in Cassino, Italy, shortly after. We expect to see it in America as a 2022 model. Related Video: Featured Gallery 2022 Maserati Grecale, official spy shots Maserati SUV Luxury Performance