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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 Maserati MC20 Cielo offers unlimited headroom and 621 hp

Maserati is returning to the convertible segment after a brief hiatus with a topless version of the MC20 named Cielo. The roadster offers the same twin-turbocharged V6 engine and carbon fiber chassis as its coupe counterpart but it gains a power-retractable glass roof panel. "Cielo" means "sky" in Italian — it's a fitting name. Visually, the MC20 Cielo is nearly identical to the MC20 coupe from the rocker panels to the belt line. It's what's above that counts: Maserati fitted the roadster with a glass roof panel that opens or closes at the push of a button in about 12 seconds. The space that it occupies is located behind the passenger compartment so engineers had to redesign the decklid, and the engine is no longer visible through a glass cover. We're told that the transformation adds only about 143 pounds to the MC20 for a curb weight of roughly 3,400 pounds. Maserati planned the convertible model from the get-go so few compromises were made during the development process. The Cielo keeps the cool butterfly-style doors, and it offers the same amount of cabin and trunk space as the coupe. Folding away in a couple of seconds isn't the roof's only trick: it can go from clear to opaque in a matter of seconds thanks to Polymer-Dispersed Liquid Crystal (PDLC) technology. Like the coupe, the MC20 Cielo is powered by Maserati's excellent 3.0-liter Nettuno V6 engine. The mid-mounted six is twin-turbocharged to 621 horsepower and 538 pound-feet of torque, and it spins the rear wheels via an eight-speed automatic transmission. Maserati quotes a zero-to-62-mph time of approximately 3 seconds and a top speed of around 200 mph, which sounds like a quick and fun way to dry your hair. Brembo-built six-piston front and four-piston rear brake calipers keep the engine's power in check. Built in Italy, the 2023 Maserati MC20 Cielo will reach showrooms in the coming months. Pricing will be announced closer to the model's on-sale date. At launch, buyers will be able to order a limited-edition version called PrimaSerie Launch Edition that stands out from the standard model with a specific, three-layer paint color called Acquamarina that was initially developed for Maserati's customization program.

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.