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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati Grecale and Alfa Romeo Tonale delayed

MILAN — Maserati on Monday delayed the launch of its new Grecale SUV until the spring of 2022 from November this year due to a global chip shortage. The announcement by the luxury brand, part of Stellantis, comes as a shortage of semiconductors forces automakers around the world to slow or suspend production. Maserati said its decision stemmed from ongoing disruptions in the supply of parts. "In particular, due to a scarcity of semiconductors, production volumes would not adequately meet expected global demand," Maserati said in a statement. A global premiere for the Grecale, which will be produced in Cassino in central Italy, was initially scheduled for Nov. 16. Stellantis this month also confirmed it would present the Tonale, the new Alfa Romeo SUV, next March after it had been expected at the end of this year. Stellantis, formed this year though the merger of Fiat Chrysler and France's PSA, has halted production at several plants, including in Europe and Canada, due to the chip shortage. It has forecast it will produce 1.4 million fewer vehicles this year. The FIM-CISL union has said the impact of a semiconductor shortage on Stellantis' Italian production this year will be worse and longer-lasting than the damage to output caused by the COVID-19 pandemic in 2020. Related video:

2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.