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Maserati dedicates MC20 prototype to Stirling Moss

Maserati is paying tribute to Stirling Moss, the British race car driver who died on April 12, by wrapping one of its MC20 test mules in commemorative camouflage. The mid-engined sports car is due out in September 2020. It's a fitting homage, because Moss logged thousands of miles behind the wheel of Maserati race cars like the 250F (which he called one of his favorites), the 300S, and the famous Tipo 61 Birdcage. It's difficult to add retro-inspired styling cues to the camouflage applied to a prototype, but Maserati pulled it off well. It added simple, eye-catching red graphics of the racer's name to the MC20's rear end and over its wheel arches. The rest of the car is plastered in a Maserati-branded black and white wrap, though there's a red trident emblem on the roof. On a secondary and more lasting level, the images published by Maserati give us a better look at the MC20 — a name that likely won't be retained for production — than previous spy shots. The four round taillights fitted to earlier prototypes have been replaced by a pair of seemingly production-bound horizontal units. We can see the outline of its rear window, and the vents that let hot air escape the engine compartment. The rear panel is held down by four pins. Its front end remains relatively well hidden, though we spot a grille that's low and wide. "Sir Stirling Moss would certainly have liked the new MC20," Maserati summed up. It also reaffirmed its commitment to returning to "a leading role" on the racing circuits, meaning we'll likely see the MC20 driving flat-out on some of the world's greatest tracks shortly after it makes its debut. It was scheduled to break cover in May, but its unveiling was pushed back until September due to the coronavirus lockdown measures. When it arrives, the MC20 will inaugurate a twin-turbocharged V6 engine developed in-house and allegedly tuned to deliver over 600 horsepower. Unverified rumors indicate a hybrid model will join the lineup a little later in the production run with at least 700 horsepower on tap. It will be the first in a long line of new Maserati models, including the next-generation GranTurismo (which will again spawn a convertible) that will be available with an electric powertrain. The coupe will arrive in 2021, while the roadster should appear by the end of 2022. Related Video:     Featured Gallery Maserati MC20 Stirling Moss Spy Photos Maserati Luxury Performance stirling moss

Stellantis to offer electric versions of most of its European lineup by 2025

Newly merged automaker conglomerate Stellantis will offer electric versions of almost all of its European lineup by 2025, it said on Thursday, as the auto industry faces regulatory pushes in Europe and China to accelerate the shift to zero-emission cars. Formed in January by the merger of France's PSA and Italian-American group Fiat Chrysler, Stellantis is the world’s fourth largest carmaker with 14 brands including Opel, Jeep, Ram and Maserati, and like its peers faces an investor community keen for a road map to an electric lineup to rival Tesla . Speaking during Stellantis' first annual shareholders meeting, Chief Executive Carlos Tavares said that in 2021 the carmaker expects sales of electrified vehicles — that is, both plug-in hybrids and fully electric models — to more than triple to over 400,000 units in 2021. By 2025, electrified vehicles should make up 38% of European sales, a huge jump from the 14% of sales it expects in 2021. Tavares said by 2030 electric models should make up 70% of European sales and 35% of U.S. sales. He said Stellantis will use four electric platforms for passenger vehicles across its 14-brand empire — small, medium and large sizes for cars, and "frame" for high-margin SUVs and pickup trucks. Sweden's Volvo said this month its lineup would be fully electric by 2030, and Ford Motor Co said in February its lineup in Europe would be too. BMW has said at least 50% of its car sales should be fully-electric models by 2030. Sales of electric and plug-in hybrid cars in the European Union almost trebled to over 1 million vehicles last year, accounting for more than 10% of overall sales. Green Alfa Romeo Fiat Jeep Maserati Citroen Lancia Opel Peugeot Vauxhall Electric Hybrid Stellantis

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.