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Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.

2017 Maserati Model Year Preview and Updates

From a storied past, to an almost-forgotten nameplate and to what it offers today – in the guise of two four door sedans, a coupe or convertible GT and its first-ever SUV – Maserati has, over the last several years, quietly exploded into the ranks of desirable brands. And with the introduction of the all-new Levante SUV (pictured above), the Italian marque once again confounds the skeptics. MASERATI LEVANTE: The Levante, Maserati's first-ever SUV, arrives in the US marketplace at exactly the right time, as interest in all-road capability has never been higher, and high-end offerings have never been more numerous. Supplying what Maserati describes as best-in-class on-road handling in 'sport' mode and leading off-road comfort, propulsion is supplied by your choice of two V6 powertrains: a 3.0-liter twin-turbo V6 with 345 horsepower in the Levante, and the same basic V6 with 424 horsepower in the Levante S. GHIBLI: Maserati's most accessible model, with a base price of just over $70K, is unchanged for 2017. GRAN TURISMO COUPE/CABRIOLET: Maserati's 2+2 coupe and convertible are unchanged for 2017. QUATTROPORTE: Maserati's luxury four-door receives an exterior nip here and tuck there, along with updated infotainment inside. Available in both GranLusso and GranSport, you can enjoy sport-oriented luxury or luxury-oriented sport. And unlike its siblings, which offer either V6 powertrains or V8 powertrains, the Quattroporte allows the buyer to select one from each column.

Maserati GranCabrio Folgore Tignanello is a wine-themed drop-top

Maserati is celebrating two of Italy's best-known exports, cars and wine, with a one-off version of the electric GranCabrio Folgore named Tignanello. The convertible was created by the brand's Fuoriserie department to celebrate 50 years of a type of wine called Tignanello. The one-of-a-kind GranCabrio was built for an Italian wine company called Marchesi Antinori, and Maserati explains that its designers were inspired by vineyards. It starts with the paint: the convertible is finished in a wine-esque shade of red called Terra di Tignanello that was created specifically for it. Flat-black 20-inch wheels, gloss-black brake calipers, and a black soft top add a touch of contrast to the look. More vineyard-inspired details are found inside. The seats are upholstered with a blend of beige leather and burgundy Vegea, which is a biomaterial made from the stalks, skins, and pips of grapes — in a way, you're sitting on wine. The stripes on the seats echo the rows of vines in a vineyard, while the dark briar wood trim is inspired by the printing burned into the oak barrels used to age Tignanello wine. You can also learn a thing or two about the wine's history: historical details are lasered into some of the trim pieces, though they're written in Italian. Power comes from three electric motors that draw electricity from a T-shaped, 92.5-kilowatt-hour lithium-ion battery to zap the four wheels with 750 horsepower and 995 pound-feet of torque. Maserati pegs the 5,200-pound GranCabrio's zero-to-60-mph time at 2.8 seconds. If you like wine as much as you like Italian cars, it's not too late to put the GranCabrio Folgore Tignanello in your garage. It will be auctioned off on July 14 at the Festival Napa Valley Arts for All Gala taking place on July 14 in California. The proceeds will be donated to charity. Pricing for the regular-production GranCabrio Folgore starts at about $205,000, but the one-off should sell for considerably more.