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Maserati gives us our best look yet at its Grecale small crossover

Maserati's second SUV, the Grecale, is nearly ready to make its debut. The company took advantage of a visit by Stellantis boss Carlos Tavares to release some of the most revealing photos of the model we've seen to date. While the Porsche Macan-fighting soft-roader remains fully draped in camouflage, we see enough of its front end to tell there's a wide, low-mounted grille with vertical slats and almond-shaped headlights located higher on the fascia. We'll hold our judgment until the Grecale is unveiled, but we're starting to see what Klaus Busse, the head of Maserati's design department, meant when he told Autoblog the MC20 would have big influence on future models. Viewed from the side, even with Tavares standing in the frame, it's clear that the Grecale's proportions were drawn with more of an emphasis on sport than on utility. Its front end is relatively long, its dash-to-axle ratio hints at the rear-wheel-drive platform underneath, and its roofline has more slope than the average kid-and-dog-hauling Ikea warrior. Earlier spy shots taken near Maserati's headquarters suggest the rear end wears horizontal LED lights. Unverified rumors claim the Grecale rides on an evolution of the Giorgio platform that Alfa Romeo's Stelvio (one of the better-handling crossovers on the market) and Giulia models are built on. Some reports warned the architecture would be phased out, but Alfa Romeo CEO Jean-Philippe Imparato suggested they're not accurate. If the Grecale is indeed Giorgio-based, it will likely come standard with rear-wheel-drive, and it will be offered with all-wheel-drive at an extra cost. Engine options remain unconfirmed; four- and six-cylinders can easily fit in Giorgio-based cars. Maserati will finish fine-tuning the Grecale in the summer of 2021, and it will present the model before the end of the year. When it lands, the Grecale will slot beneath the Levante as a taller alternative to the Ghibli. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Levante SUV previewed in patent drawings

Maserati is set to become the next high-end automaker to get into the crossover game with the impending launch of the Levante, and this could be our best look at it yet. Revealed in drawings reportedly filed with the patent and trademark office in Australia, these line drawings give us an idea of what to expect from the design of the Trident marque's upcoming crossover. The styling looks fairly consistent with what we've come to expect from the Ghibli and Quattroporte sedans, only in a higher-roofed, liftback form. Evident in the design are the Modenese automaker's grille and lighting forms, its signature portal vents along the front fender, powerful rear haunches and a steeply raked tailgate. Previewed by the Kubang concepts of 2003 and 2011, the Levante will be a vital product for Maserati's expansion – just as the Bentayga will be for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin and the Urus (if ever approved) for Lamborghini. Expect it to pack the same V6, V8 and diesel engines as the aforementioned existing sedans when it debuts sometime soon into the new year ahead. Related Video: