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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati GranTurismo Folgore design and key specifications revealed

The next-generation Maserati GranTurismo will spawn an electric, Folgore-badged variant with over 1,200 horsepower. While the coupe hasn't been fully unveiled yet, the Italian company published a video that shows it without camouflage and reveals key specifications. Shot on California's picturesque roads, the five-minute film provides a better look at the second-generation GranTurismo's shapely design. It's characterized by a long hood, a fastback-like roof line, and a relatively short trunk, while its front end borrows a handful of styling cues inaugurated by the MC20 and also seen on the Grecale. The model is instantly recognizable as a member of the Maserati portfolio. We already know that the first series-produced electric Maserati will ship with a three-motor drivetrain rated at about 1,200 horsepower. Design boss Klaus Busse (who is behind the wheel in the video) announced that the GranTurismo Folgore takes 2.6 seconds to reach 60 mph from a stop and reaches a top speed of over 200 mph. He added that the battery pack is housed in the transmission tunnel, a solution which allowed his team to give the car a relatively low profile, but details such as the unit's size and the driving range remain under wraps. Not interested in EVs? Maserati has you covered: it will position the Folgore at the top of the GranTurismo range but it will also offer at least one V6-powered version of the car. We're guessing that the engine will be related to the excellent 3.0-liter Nettuno V6 that powers the MC20. Maserati will release more details about the GranTurismo Folgore in the coming months, and the coupe's unveiling is scheduled for 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Maserati Coupe Electric Luxury Performance

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.