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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Ferrari, Maseratis trashed in Chinese off-road adventure

Ready to cringe? A group of Chinese motorists drove the Sichuan-Tibet Highway in a fleet of Italian cars, fording streams and hopping rocky terrain as they went. Well, they attempted to drive it, anyway. Only five of the cars managed to survive the truly unnecessary ordeal. The trip was reportedly the idea of a wealthy Chinese businessman named Ni Haishan. Haishan was driving the red Ferrari F12, with his employees following in what appear to be 10 Maserati Ghibli sedans. The Maseratis were gifts to his employees, which makes the loss of six of them along the way only slightly easier to stomach. Even the cars that made it to the finish line in Lhasa, Tibet, arrived with some serious damage. The unsurprising fallout included several wheels and tires on the Ferrari, including one wheel that took the studs it was attached to with it. As you can see above, the "highway" route was not exactly suited to these particular cars. There is some precedent for a car from Maranello driving to Lhasa, however. In 2005, Ferrari sent two 612 Scagliettis on a tour of China called "Ferrari 15,000 Red Miles" with various journalists at the wheel. That journey started and ended in Shanghai and took the cars all over the vast country, including two crossings of the Gobi Desert, along the Great Wall, and on some of Marco Polo's route. Of course, it also involved a lot of planning, a huge support team, and at least a modicum of common sense. All of this was supposedly Haishan's way of showing the world that business is good for him and that customers should trust their money with him. We might conclude otherwise based on the results. If you absolutely have to run this road in something Italian and expensive, may we suggest a Maserati Levante next time? Related Video: Image Credit: news.163.com Auto News Ferrari Maserati Coupe Luxury Performance Sedan ferrari f12 berlinetta maserati ghibli

2020 Maserati Quattroporte S Q4 Driveway Test | Are you louder than a Dodge Challenger?

The 2020 Maserati Quattroporte is an Italian luxury sedan that comes in several flavors. Recently, we've had a couple pass through the Autoblog short-term loaner fleet, and I decided to take the opportunity to record an exhaust clip and see whether it's louder than my 2013 Dodge Challenger SRT8 392.  You thought we were done with this, didn't you? Hah.  The Maserati is a bit of an odd duck. Like the Alfa Romeo Giulia Quadrifoglio, which kicked off this series, it's an Italian sedan powered by a turbocharged V6 producing a respectable 430 horsepower. Unlike the four-cheese, the Quattroporte in our garage was not its high-performance variant. In fact, if it were, it would have a V8, as all things should. I'm kidding. Or am I? Sadly, the V6 probably holds the S Q4 back in this particular "test," which resulted in a reading of 78.2 decibels. That's far short of my Challenger, which checked in at 85.7 dB and remains our reining champion ... for now.  The Quattroporte is in reasonably decent company, though, thanks to the Porsche Cayenne S Coupe, which produced a similar result. Yeah, that's an SUV, but this is a luxury car, right? So the missions are similar. Heck, they even make about the same power.  These tests are only vaguely scientific, and I conduct them using a free Android OS sound-measuring app and the mostly enclosed space of my personal garage. For those who are unfamiliar with my methodology (and again, I use that term somewhat loosely), you can refer back to my previous tests with the Alfa or the Cayenne S Coupe for more details.  Or, just click the pretty links to hear engines go burble-burble; it's entirely up to you.  Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.